- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Calkins, William F. (author / University of California)
- Format:
- Journal article
- Publication Date:
- 1955-04
- Published:
- USA: American Association of Agricultural College Editors
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17927
- Journal Title:
- AAACE
- Journal Title Details:
- 37 (8) : 6-7
- Subject Term:
- advertising, appeals (message), design, extension communication, literature, print media, publications, readability, and writing styles
