- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Swanson, Harold B. (author)
- Format:
- Journal article
- Publication Date:
- 1977
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 50 Document Number: C00243
- Journal Title:
- AAACE
- Journal Title Details:
- 60 (2) : 13-22
- Subject Term:
- audience research, communication channels, credibility (media), extension agents, extension communication, mass media, perception, research communication, research personnel, and scientists
- Notes:
- Phase 1
