Page 62 in Extension Circular 534, Review of Extension Research, January through December 1960, U.S. Department of Agriculture, Washington, D.C. Summary of thesis for master of arts in adult education, University of Maryland, College Park. 1960. 91 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 92 Document Number: C06719
Notes:
AGRICOLA CAT 90939434; Contains Abstract and Table of Contents only, Blacksburg, VA : Virginia Polytechnic Institute and State University, 1990. vii, 113 leaves : ill., forms (Ph. D. dissertation; Educational Research and Evaluation), This study investigated a systematic process for improving the understanding or comprehensibility of the educational publications produced by the Cooperative Extension Service. A model of a publication development process based on learning principles was created. This study investigated the effectiveness of the model with Extension subject-matter specialists developing publications for 4-H youth. Specifically, this study was conducted in three parts: the model of the text-development process was taught to subject-matter specialists; the specialists in turn used the model to develop educational texts for 4-H youth; and finally comprehensibility testing of the text passages produced by the specialists with 4-H youth members and adult leaders was conducted. This study confirmed that the utilization of learning principles within the text-development process can improve the comprehensibility of subject matter information presented in Extension educational publications. (original)
Pages 71-72 in Extension Circular 541, Review of Extension Research, January through December 1961, U.S. Department of Agriculture, Washington, D.C. Summary of thesis forthe master of science degree, North Dakota State University, Fargo. 1961. 104 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: C26598
Notes:
3 pages., Summarizes principles identified in a book published 40+ years ago (Donald R. Murphy, What farmers read and like) and invites readers to compare them with guidelines used today for attracting farm readers.
Provides limited information in response to the question, but describes a readership analysis service offered by the Field Studies and Training Division of the Extension Service, U.S. Department of Agriculture. It has analyzed extension publications from 46 states and Puerto Rico.
