Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: C37312
Notes:
See C37280 for original, Page 33 in Fred Myers, Running the gamut: writings of Fred Myers, journalist and 50-year members, American Agricultural Editors' Association. Fred Myers, publishers, Florence, Alabama. 125 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: C26598
Notes:
3 pages., Summarizes principles identified in a book published 40+ years ago (Donald R. Murphy, What farmers read and like) and invites readers to compare them with guidelines used today for attracting farm readers.
Provides limited information in response to the question, but describes a readership analysis service offered by the Field Studies and Training Division of the Extension Service, U.S. Department of Agriculture. It has analyzed extension publications from 46 states and Puerto Rico.
Online via keyword search of UI Library ecatalog., Report of newspaper reading among 241 farmers in Gujarat State, India. Findings suggested that newspapers play an important part in popularizing the agricultural practices of farmers. Author recommended that sufficient space should be given to agricultural information, and it should be published on time, more understandable, interesting, acceptable to readers, and in regional-language newspapers.
