41. Yellow fail? Lessons learned from marketing program firestorm Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Philips, LeAnne (author / Entira) Format: Journal Article Publication Date: 2010-04 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30202 Journal Title: Strategic Agribusiness Review Notes: Reports on media and public responses to a wine company's financial contribution to an animal rights interest group, the Humane Society of the United States.
