Buciega Arevalo, Almudena (author), Esparcia Perez, Javier (author), and Ferrer San Antonio, Vincente (author)
Format:
Book chapter
Publication Date:
2010
Published:
Spain
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36979
Notes:
Pages 215-236 in Maria Fonte and Apostolos G. Papadopoulos (eds.), Naming food after places: food relocalisation and knowledge dynamics in rural development. Ashgate Publishing Ltd., Surrey, England. 285 pages.
Fiore, Mariantonietta (author), Silvestri, Raffaele (author), Contò, Francesco (author), Pellegrini, Giustina (author), and Department of Economics, University of Foggia, Largo Papa Giovanni Paolo II, 1, Foggia, Italy
Department of Economic Science, University of Bari, Largo Abbazia Santa Scolastica 53, Bari, Italy
Format:
Journal article
Publication Date:
2017-01-20
Published:
Italy: Elsevier Ltd.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: D08100
The "market, message, means of communication" framework was tested in a case study, "adoption of rootstocks. It involved growing grapes for the wine industry and researchers found it a useful tool for ensuring that information is collected, analyzed, and used to inform extension program design.
Center for Science in the Public Interest, Washington, D.C.
Format:
News release
Publication Date:
1997-10-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24430
Notes:
Retrieved July 7, 2006, 4 pages., "Marketing campaign (disguised as research findings) boosts wine as a health food -- says CSPI report." The California Wine Institute "manipulates research evidence to highlight reasons to drink, but fails to report evidence of alcohol's ill effects."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: D11670
Notes:
12 pages., Paper presented at the European Association of Agricultural Economists (EAAE) international congress, August 28-September 1, 2017, Parma, Italy., Researchers examined the effectiveness of the communication of the region of origin in print advertising messages for wine bearing a geographic indications (GI) label. Results demonstrated the ability of extrinsic advertising cues (region of origin) to create value. The geographical area exerted a more favorable influence on consumers' purchase intention when it was conveyed in pictorial-textual format.
