Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11823
Notes:
Thesis in partial fulfillment of a Master of Science degree, A.Q. Miller School of Journalism, Kansas State University, Manhattan. 103 pages. Retrieved by online keyword searching. Only the title page, abstract, content section, and discussion section are printed for reference., Case analysis of a video that went viral, "I'm farming and I grow it." It was created by three Kansas farm boys. Author used two theories, Uses and Gratifications and Two-Step Flow, to identify key factors in the success. The study also provided a model to help a non-professional video go viral, based on previous research and this case study.
Ginsburg, Ariel (author) and Morales, Dionisia (author)
Format:
Research report
Publication Date:
2017
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09344
Notes:
Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE). 7 pages., Report of a research project conducted through the ACE Grant Project 2016.
Chachere, Leighton (author) and Gibson, Courtney (author)
Format:
Paper abstract
Publication Date:
2018-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D10012
Notes:
Abstract of paper presented at the National Agricultural Communications Symposium, Southern Association of Agricultural Scientists (SAAS) Agricultural Communications Section, Jacksonville, Florida, February 4-5, 2018.
19 pages., Researchers examined trends in hunting as a rural form of recreation in Illinois. Also, they tested the Videophilia hypothesis as one explanation of reduction in hunting. They found evidence that increased use of certain kinds of electronic indoor entertainment and growth of urban living helped explain the decline.
