Pages 83-84 in Extension Circular 541, Review of Extension Research, January through December 1961, U.S. Department of Agriculture, Washington, D.C. Summary of a thesis for the master of science degree in textiles and clothing, University of Tennessee, Knoxville. 1960. 98 pages.
De, Dipak (author) and International Association for Media and Communication Research, London, UK.
Format:
Abstract
Publication Date:
2010-07-18
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36275
Notes:
Retrieved 03/22/2011 at http://www.iamcr.org/conference-abstracts, Via online. Pages 1-2 in Book of Abstracts: Participatory Communication Research Section of the IAMCR Conference, Braga, Portugal, July 18-22, 2010.
10 pages., ISSN 2241-1925, via online journal., Mass-media plays a very important role in bringing about change in the behavior of users by putting across the useful information, which leads to decision making for adoption of innovation. Among the different Mass-media channels radio and television are becoming popular for farm, home, community and entertainment programmes. This paper discusses the Usage of Mass Media Information Communication Technology among the farming community of Mandya District, Karnataka State, India.
Pages 75-76 in Extension Circular 541, Review of Extension Research, January through December 1961, U.S. Department of Agriculture, Washington, D.C. Summary of class research project, Michigan State University, East Lansing. 1961. 82 pages.
Moyo, Rachel (author), Salawu, Abiodun (author), and Department of Communication, North West University, Private Bag X2046, Mafikeng, 2735, South Africa
Format:
Online journal article
Publication Date:
2019-02
Published:
South Africa: Elsevier
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10129
7 pages., Via online journal., This study is a quantitative survey of communication media preferred by smallholder farmers resettled under the Fast Track Land Reform Programme (FTLRP) in the Gweru district of Zimbabwe. Data were gathered using a questionnaire and simple random sampling. Communication is integral to agricultural development, particularly so in the context of the FTLRP characterized by a dearth of information, education and training, ensued by the discriminatory command agriculture (Murisa and Chikweche, 2015). Farmers' preferences of communicationmedia in receiving agricultural innovations should be prioritised to improve agricultural communication andsubsequently, productivity, which is dire in Zimbabwe in the light of the continuing food insecurity. Thefindingsindicated that farmers prefer media that are stimulating and engaging such as television and demonstrations;convenient such as mobile phones and detailed such as books probably because the majority of them do not have training in agriculture. Demographic variables of age-group and education were found to be associated with communication preferences of some media. The study has implications for agricultural communication media policy. Beyond prioritization of farmers’preferences, a model of a multi-media approach to agricultural communication has been developed, that could widen communication reach if implemented.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 120 Document Number: C13832
Notes:
10 p., Presented by Prof. Harvey Jacobs, Department of Journalism and Mass Communications, New Mexico State University, Las Cruces, New Mexico. AEJ Convention (Association for Education in Journalism
