A study on the usage of mass media information communication technology among the farming community of Mandya District, Karnataka State, India

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Devaraj, Dr. (author), Kumar, Stanley Madan (author), Kumari, S. Usha (author), and Machendranath, Dr. (author)
    Format:
    Online journal article
    Publication Date:
    2019-02-11
    URL:
    http://www.qqml-journal.net/index.php/qqml/article/view/419
    Published:
    Public Knowledge Project
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: D11141
    Journal Title:
    Qualitative and Quantitative Methods in Libraries
    Journal Title Details:
    6(3): 423-432
    Subject Term:
    behavior, communication analysis, communication channels, education, innovations, mass media, radio, rural communication, television, India (Southern Asia), and information communication technology
    Notes:
    10 pages., ISSN 2241-1925, via online journal., Mass-media plays a very important role in bringing about change in the behavior of users by putting across the useful information, which leads to decision making for adoption of innovation. Among the different Mass-media channels radio and television are becoming popular for farm, home, community and entertainment programmes. This paper discusses the Usage of Mass Media Information Communication Technology among the farming community of Mandya District, Karnataka State, India.

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