Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C30711
Notes:
Paper presented at Tropentag 2010, Conference on International Research on Food Security, Natural Resource Management and Rural Development, Zurich, Switzerland, September 14-16, 2010. 1 page.
Analysis of this agricultural leader's views suggests Bailey sought "not to develop a more efficient, productive, and profitable agriculture, but to advance the larger cultural ideals of a 'self-sustaining' agriculture and personal happiness."
USA: University of Arkansas, Fayetteville, and Winrock International Institute for Agricultural Development
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: KerryByrnes1 Document Number: D01305
Notes:
Kerry J. Byrnes Collection, pages 85-102 in Proceedings of Farming Systems Research/Extension Symposium hosted by the University of Arkansas and Winrock International Institute for Agricultural Development, Fayetteville, Arkansas, October 9-12, 1988. Farming Systems Research Paper Series,Paper No. 17. 395 pages.
23 pages., via online journal, Cultured meat has yet to reach store shelves but is nonetheless a growing issue for consumers, producers, and government regulators, many of whom have taken to social media to discuss it. Using a conceptual framework of social cognitive theory and issues management, this qualitative content analysis investigated social-media discourse surrounding the topic of cultured meat in the United States by describing the content of the discussion in late 2018 and identifying individual influencers and communities of influencers engaged in the discussion. Data were collected from Twitter using listening platform Sysomos MAP. The thematic analysis revealed eight themes: legality and marketing, sustainability, acceptance, business, animal concerns, science and technology, health concerns, and timeline, and indicated that conflicting views and questions about cultured meat exist among conversation participants. Top influencers included philanthropists, government officials, journalists and writers, and animal-welfare advocates. These influencers were grouped into four distinct communities based on interactions with each other and other users. The topics identified in the analysis provide insight into ways in which communicators can enter these conversations, and influencer communities represent groups of users whose broad reach could more easily transmit pro-agriculture messages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02960
Notes:
Website of International Public Relations Association. Article 134. 5 pages., Report of an award-winning public relations project in the Environmental category involving redevelopment of a small farming community in southeastern Turkey. Part of it involved encouraging production of saffron rather than cotton (which requires more water).
USA: International Food Information Council Foundation, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11194
Notes:
3 pages., IFIC specialists offer five predictions for 2020, guided by findings from surveys among American consumers in an annual Food and Health Survey, 2012-2019.
Bir, Courtney (author), Hagerman, Amy (author), Sahs, Roger (author), and Ladd, Brent (author)
Format:
Abstract
Publication Date:
2021-09-01
Published:
United States: Oklahoma State University, Stillwater.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12530
Notes:
98 pages, If you are considering becoming a farmer or rancher in Oklahoma, then you are about to embark on a journey. As with any long trip, your first step is to plan where you will go and how you will get there. The Oklahoma Cooperative Extension Service (OCES) at Oklahoma State University has developed this resource guide to help beginning farmers understand the steps needed to achieve the dream of having their own farm.
The first and most important step you should take in beginning a farm is to carefully
research the property and planned enterprises before investing. Attend educational meetings (such as OSU Extension programs) before properties are purchased. Become acquainted with professionals such as the local Extension Educator–Agriculture, who can help. The OSU Extension website, provides links to county offices, publications and many other resources.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: KerryByrnes1 Document Number: D01316
Notes:
Kerry J. Byrnes Collection, pages 363-368 in proceedings of farming systems Research/Extension Symposium hosted by the University of Arkansas and Winrock International Institute for Agricultural Development, Fayetteville, Arkansas. Farming Systems Research Paper Series, Paper No. 17
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: KerryByrnes4 Document Number: D01506
Notes:
Kerry J. Byrnes Collection., Rural Development Division, Office of Development Resources. Bureau for Latin America and Caribbean. United States Agency for International Development.85 pages
29pgs, This research explores organic food consumption motivations in Pakistan and Finland. It links the findings to life goals typifying vertically collectivistic and horizontally individualistic cultures in order to produce a fuller understanding of cross-country variation in sustainable consumption. This study employs a means-end chain methodology, using a hard-laddering technique in Pakistan (n = 101) and Finland (n = 193) to collect the data. The key implications are that organic food choice motivations both converge and diverge between these countries and that culturally shaped life goals can be used to enrich their interpretation and advance theory building in further research.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D06743
Notes:
Online via ProQuest Digital Dissertations. PhD dissertation at the University of Wisconsin-Madison. Publication No. AAT 9025738. Source: DAI-A 51/06, p. 1815, Dec. 1990. 1 page., Found the archival research journals accepting research articles in both conventional and sustainable agriculture.
Rajasekaran, B. (author / Department of Agricultural Education and Studies, Iowa State University, Ames, IA 50011)
Format:
Report
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07944
Notes:
abstracted from Ph.D. thesis, 1993; search through volume, In: Jacquelyn Deeds and Demetria Ford, eds. Summary of Research in Extension (1992-1993). Mississippi State, MS: Department of Agricultural Education and Experimental Statistics, Mississippi State University, July 1994. p. 118
Butler, James R.A. (author), Darbas, Toni (author), Addison, Jane (author), Bohensky, Erin L. (author), Carter, Lucy (author), Cosijn, Michaela (author), Maru, Yiheyis T. (author), Stone-Jovicich, Samantha (author), Williams, Liana J. (author), and Rodriguez, Luis C. (author)
Format:
Book chapter
Publication Date:
2017
Published:
International: CSIRO Publishing, Clayton South, Victoria, Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10513
Notes:
217 pages., Pages 109-129 in Heinz Schandl and Lain Walker (eds.), Social science and sustainability. CSIRO Publishing, Clayton South, Victoria,Australia. 2017. 217 pages.
19 pages., via online journal., The rapidly increasing rate of biodiversity and habitat loss across the globe can be largely attributed to human behaviors. Conservation practitioners have struggled to influence behaviors through traditional awareness-raising efforts and been slow to adopt techniques from the behavioral sciences such as social marketing to change behaviors and improve conservation outcomes. We conducted a meta-analysis of 84 social marketing campaigns that applied the same theory of change for human behavior to disrupt patterns of destructive activities such as illegal hunting and overfishing. Questionnaires of more than 20,000 individuals across 18 countries measured changes in behavioral variables pre- and post-campaigns, including knowledge, attitudes, interpersonal communication, behavior intention, and behavior. For each campaign, we extracted data and validated data for behavioral variables, estimated mean effect sizes for each variable across all campaigns, and used path analysis to measure relationships among variables included in seven different models. On average, all behavioral variables increased significantly (p < .001) from 16.1 to 25.0 percentage points following social marketing campaigns. The full model used a combination of all variables and had the highest explained variation in behavior change (71%). Our results highlight the importance of (a) incorporating behavioral theory and social marketing into traditional conservation programs to address threats to biodiversity across the globe; (b) designing interventions that leverage a combination of community knowledge, attitudes, and communication about a behavior; and (c) facilitating more opportunities for interpersonal communication as a main driver of behavior change. We conclude with potential applications for practitioners interested in behavior change campaigns.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 130 Document Number: D11291
Notes:
3 pages., Online from the Center for Food Integrity, Gladstone, Missouri, USA., Summary of findings from a new study focused on "The 25 most trusted brands in America" from Morning Consult. Results showed reductions in food-related food marketers in the list, among older to younger consumer segments.
International: University of Arkansas, Fayetteville, and Winrock International Institute for Agricultural Development
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00349
Notes:
Kerry Byrnes Collection, Pages 363-368 in Proceedings of the Farming Systems Research/Extension Symposium hosted by the University of Arkansas and Winrock International Institute for Agricultural Development, Fayetteville, Arkansas, October 9-12, 1988. Farming Systems Research Paper Series. Paper No. 17. 395 pages.
14 pages., Via online journal., Green technology is the means of improving towards the rising environmental concern. The implication of green fertilizer technology (GFT) is the need for the modern development of environmentally friendly technology, also to increase the production level among all the agriculture crops. It is especially needed for paddy production, as it has always been considered as an important commodity because it is the main staple food for the nation. Paddy production in Malaysia using GFT allows for sustainable development and boosts the yield. Nevertheless, the adoption rate of GFT is unsatisfactory in most of the developing countries, including in Malaysia. The fact that the cost of production is considerably higher results in low-level perception regarding the adoption of GFT. Hence, the integration of communication and technology factors could become one of the main elements for the further development of the paddy sector in Malaysia. The overall objective of this research study will identify the factors that determine paddy farmer's adoption decision on GFT in Malaysia. To do so, a literature review was compiled on the topic of agriculture innovation-based adoption decision theories such as Diffusion of innovation (DOI), Theory of reasoned action (TRA), Theory of Planned Behavior (TPB) and Technology acceptance model (TAM) and communication channels to study paddy farmers' adoption decision of GFT. The results of the review revealed that this framework highlights adoption as an intricate behavior, interweaving aspects such as communication channels, socio-psychological and innovation attribute considerations. The conceptual framework illuminates the decision towards adoption as a self-motivated process, assumes a composite interaction among groups of variables coming from two different theories. The combination of DOI, TRA, TPB, TAM and communication channels overcome some limitations that arise when the only theory is used to examine the adoption decision among paddy farmers in Malaysia. Correspondingly, there has been limited empirical research done on the decision of adoption toward GFT use among paddy farmers in Malaysia.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29240
Notes:
Via Food Safety Network. 1 page., Organization criticizes lack of balance and one-sided reporting in a cover story, " America's food crisis and how to fix it," in Time magazine.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02287
Notes:
Pages 267-277 in Brian Ilbery, Quentin Chiotti and Timothy Rickard (eds.) Agricultural restructuring and sustainability: a geographical perspective. CAB International, Oxon, UK. 348 pages.
Hapsari, H. (author), Hapsari, D. (author), Karyani, T. (author), and Fatimah, S. (author)
Format:
Conference paper
Publication Date:
2019
Published:
IOP Publishing Ltd
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10909
Journal Title Details:
306
Notes:
10 pages., IOP Conference Series: Earth and Environmental Science, via IOPScience website., Climate change is a threat to indigenous farming systems that rely on nature. Indigenous society has idiosyncrasies in managing agricultural systems that relate to nature. This study aims to examine the adaptation mechanism of indigenous farming systems to climate change in terms of social, economic, and technological aspects. The study was conducted in Indigenous Village of Kasepuhan Ciptagelar of Sukabumi Regency West Java. The research method is case study. The technique of collecting data through in-depth interviews with selected informants, participant observation, and focus group discussion (FGD). The results showed that the indigenous society of Kasepuhan Ciptagelar experienced the changes that occur in the environment as a result of climate change. Strategies to adapt to these changes, among others: (1) use natural resources in a sustainable manner, (2) preserve the customary positive impact on the environment, (3) do a crop rotation system, (4) managing the communal granary community food security system, (5) maintaining social values in the society, (6) establish cooperation with the agricultural institutions; (7) utilizing communication networks and information systems; (8) with some help from external parties in the repair of facilities and infrastructure, such as transportation and irrigation; (9) perform the processing of non-rice farming profit-oriented, and (10) instilling the values of local wisdom to the younger generation from an early age.
12 pages, Conservation Agriculture (CA) has been widely promoted as a pathway to sustainably intensify agriculture in sub-Saharan Africa (SSA). Yet despite decades of promotion, CA uptake in SSA remains sparse with only few analyses of its impacts on farming and rural livelihoods. This study, which focuses on areas in Central Malawi considered to have a relatively high uptake of CA, uses analyses of satellite images, field observations, interviews with farmers, extension workers and other people involved in CA promotion, as well as a household survey, to investigate how CA has been adapted. We find that the three CA principles – (1) continuous minimum tillage, e.g. no-ridging, (2) permanent ground cover, and (3) crop rotation/intercropping – were not practiced as intended. First, one-third of non-ridged land was tilled during the growing season, and half was again ridged in the following season. Second, unless crop residues were added, the soil’s surface of non-ridged plots was usually bare at planting, causing weed control problems, and an increased risk of erosion. Most farmers added large volumes of crop residues to their non-ridged plots. They collected these from the surrounding fields, but this practice severely restricted the size of these plots. Third, crop rotation/intercropping was practiced less when farmers stopped ridging. Thus overall, very few farmers practised all of the three CA principles simultaneously. CA promotion appeared to only increase yields on plots where mulch was added, but this practice is not scalable. CA promotiondoes not seem to have provided substantial benefits for overall farm productivity, labour-savings or soil cons
Gelb, E. (author), Maru, A. (author), Brodgen, J. (author), Dodsworth, E. (author), Samii, R. (author), Pesce, V. (author), and Global Forum on Agricultural Research.
Format:
Report
Publication Date:
2008-08
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29701
Notes:
Summary of a pre-conference ICT Adoption Workshop - AFITA, IAALD and WCCA Conference in Atsugi, Japan. 20 pages., Participant organizations: Asian Federation of Information Technology in Agriculture (AFITA) , International Association of Agricultural Information Specialists (IAALD ) and the World Congress on Computers in Agriculture (WCCA).
18 pages, This study examines factors that appear to contribute to farmers’ adoption and discontinuation of poly house technology for off-season vegetable production. We collected cross-sectional survey data from a sample of 151 households in Kaski district, Nepal during October 2018. The data are analyzed using Heckman’s two stage sample selection model. The study reveals that the family members report being engaged in nonfarm sector that there is an increased probability of discontinuation of poly house technology. Farmers may be diverting their labor towards nonfarm activities that result in higher returns to labor and different risks. At the same time, the results indicate that farmers who did not receive training on vegetable production were more likely to discontinue poly house technology. It was also found that increasing farmers’ engagement with marketing activities increased the likelihood of farmers to continue poly house technology and increase household income. The provision of continued technical support (e.g., training), input supply (e.g., seeds, fertilizers) and market information are essential to sustain the adopted technologies. The study sheds light on the sustainability of technology adoption by underpinning the importance of extension services for longer-term adoption. We believe that the combined effect of various technologies would be associated with sustained adoption of the improved off-season technologies. This provides a new direction to operationalize farmer-oriented policies in agricultural extension and helps in devising programs for sustained adoption of technology.
Bauder, James W. (author), Patakovich, Sandy (author), Saltiel, John (author), and Department of Sociology, Montana State University; Department of Plant and Soil Science, Montana State University; Department of Sociology, Montana State University
Format:
Journal article
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08414
searched through journal, This paper employs diffusion and farm-structure variables to explain variations in Montana farmers' adoption of two kinds of sustainable agricultural practices: those involving intensive management and those which require fewer purchased inputs. While perceived profitability was found to be the most important factor affecting adoption of both, the independent variables had different effects on beliefs about net economic returns as well as on adoption of the two practices. Type of farm enterprise played a larger role in adoption of the low-input practices than the management intensive ones; access to information was more important for the latter. Implications for the policy are discussed.
Herrera, Beatriz (author), Gerster-Bentaya, Maria (author), Tzouramani, Irene (author), Knierim, Andrea (author), and University of Hohenheim
Agricultural Economics Research Institute
Leibniz Centre for Agricultural Landscape Research
Format:
Journal article
Publication Date:
2019
Published:
Germany: Taylor & Francis
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10258
22 pages., Via online journal., Purpose: This study explores the use of advisory services by farm managers and its linkages with the economic, environmental and social performance of farms.
Design/methodology/approach: Using cluster analysis we determined groups of farms according to their sustainability performance and explored the correlations between contacts with advisory services and a set of farm-level sustainability indicators.
Findings: There exist significant differences in the number of farmers’ contacts with advisory services across countries, type of farms, farmers’ degree of agricultural education, utilized agricultural area, legal type of farm ownership and economic size of the farms. We identified three groups of farms that have different sustainability performance, are different in farm characteristics and relate differently to advisory services. The number of contacts with advisory services is positively related to the adoption of innovations, the number of information sources utilized and the adoption of farm risk management measures. We find no clear linear relationship between advisory services and environmental sustainability.
Theoretical implications: This study derives hypotheses to analyze causalities between indicators of farm-level sustainability and advisory services.
Practical implications: Results suggest the importance of taking into account the heterogeneity of farming systems for the design, targeting and evaluation of advisory services. In addition, results confirm the importance of selection of indicators that can be used in multiple sites.
Originality/value: We used a harmonized indicator of advisory services and a harmonized set of farm-level sustainability indicators in nine different EU countries that could be used to evaluate the role of advisory services in the achievement of multiple objectives in different groups of farms in multiple sites.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29251
Notes:
From BrownfieldAgNews via AgriMarketing update. 1 page., Reports on ag industry reactions to what one critic described as a "full-blown opinion piece disguised as news" in Time magazine.
International: Common Courage Press, Monroe, Maine.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20420
Notes:
163 pages, Authors' contention is that "the quest for corporate profits has ridden roughshod over questions of public health, freedom of choice and ecological sustainability."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29365
Notes:
Via Drovers magazine. 3 pages., AgriTalk host Mike Adams interviews Bryan Walsh, author of a Time magazine cover article critical of the food and farming system and practices. Issue of balance in reporting of news media.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02003
Notes:
279 pages., Papers presented at the UGC/SAP National Seminar on Agricultural Communication and Sustainable Development at Kolhapur, India, February 25-27, 2008.
Garforth, Chris (author), Kashem, M.A. (author), Lawrence, Anna (author), Krishna, K.S. (author), Dagoy, Salvador C. (author), Go, Alicia S. (author), So, Samuel S. (author), Hossain, Alamgir (author), Vasanthakumar, Naika J. (author), and Agricultural Research and Extension Network
Format:
Newsletter article
Publication Date:
1996
Published:
International: Overseas Development Institute
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 129 Document Number: C19302
Beus, Curtis E. (author), Dunlap, R.E. (author), and Department of Rural Sociology, Texas A&M University, College Station, Texas, USA; Department of Sociology and Rural Sociology, Washington State University, Pullman, Washington
Format:
Journal article
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 101 Document Number: C08618
Chiotti, Quentin (author), Johnston, Tom (author), Smit, Barry (author), and Ebel, Bernd (author)
Format:
Book chapter
Publication Date:
1997
Published:
Canada
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02285
Notes:
Pages 201-218 in Brian Ilbery, Quentin Chiotti and Timothy Rickard (eds.) Agricultural restructuring and sustainability: a geographical perspective. CAB International, Oxon, UK. 348 pages.
Via online journal., Today’s food production and consumption go hand in hand with immense damages to humans and nature. Change is needed, but where to start and which direction to go? This article tries to give an interdisciplinary answer by taking recourse to a vision, that is, an ideal image of the future which is drawn upon ethical reflection and beyond the limits of actual political and economic constraints. The main purpose of this paper is to show that generating and discussing visions can be a powerful process in order to regain ability to act in the face of the complex challenges of our time and that Education for Sustainable Development (ESD) plays an important role to enable current and future generations to become actors of change. First, a students vision on agriculture and society in 2050 is presented, followed by a theoretical examination of visions, their potentials, limits and practical implications. Subsequently, the results of a field analysis of current innovative solutions to local agriculture are given. These include intercultural gardens and community supported agriculture. Claiming that a sustainable development can only be reached if people are not only able to envision a desirable future, but to develop small scale, locally adapted solutions as answers to challenges such as climate change, this paper then focuses on the competence oriented educational concept of ESD. Here, an approach of integrating ethics in the course of studies of agricultural sciences implemented by a student’s initiative serves as practice example.
Nagel, Uwe Jens (author), Aenis, Thomas (author), von der Heiden, Kirsten (author), and Sattler, Claudia (author)
Format:
Proceedings
Publication Date:
2001-08-27
Published:
Germany: Wageningen University and Research Centre
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: C20819
Notes:
Burton Swanson Collection, from "Integrating multiple landuse for a sustainable future" 15th European Seminar on Extension and Education, Wageningen International Conference Centre, The Netherlands, August 27-31, 2001
8 pages., ISSN: 2284-7995, via online journal., The study accessed agrochemical based information usage among cocoa farmers in Nigeria with a view to determine the sustainability of information sources for an increased cocoa production in the study area. Simple random sampling was used to select 120 cocoa farmers using structured interview schedule. Results showed that farmers were in their 50s with about 12 years of formal education. Radio (mean = 2.56) ranked highest among the sources of information while about 60 percent of the respondents indicated a very high level of usage of agrochemical information in cocoa production. Results of Pearson Product Moment Correlation showed a significant relationship between farmers’ perception (r = 0.365; p≤0.01) and usage of agrochemical based information. The findings conclude that the use of mass media as the most frequently used among farmers for agrochemicals in cocoa production may be sustainable. It is therefore recommended that the use of mass media for agrochemicals usage in cocoa production should be reinforced in passing other information to cocoa farmers.
24 pages, Alternative food networks (AFN) are argued to provide platforms to re-socialize and re-spacealize food, establish and contribute to democratic participation in local food chains, and foster producer–consumer relations and trust. As one of the most recent examples of AFN, Participatory Guarantee Systems (PGS) have gained notable traction in attempting to redefine consumer-producer relations in the organic value chain. The participation of stakeholders, such as consumers, has been a key element theoretically differentiating PGS from other organic verification systems. While research on farmer participation in PGS is attracting interest, consumer participation is still widely overlooked. Using a mixed methods approach, this paper describes five PGS markets in Mexico, Chile and Bolivia. A survey was conducted with consumers in the PGS markets to explore their awareness of the PGS, how consumers participate in the PGS, and their level of trust in the respective PGS and its certified products. Results showed a low level of awareness of PGS among market consumers, few participation possibilities, and minimal consumer participation overall. Nevertheless, trust in organic quality was generally high. Consumers primarily relied on the direct relationship with producers and the PGS market itself as sources of trust. These results provide novel insight into PGS consumer-market interactions, and contribute to discussions concerning social embeddedness, awareness and participation within AFN.
