Via online journal., Creating unique stories through storytelling as a way to stage extraordinary experiences has become increasingly important in the tourism industry, particularly in experience-based activities such as farm tourism. However, limited resources and the lack of knowledge of the experiencescape suggest that many farm tourism operators struggle to integrate the experiencescape as part of storytelling. The research method chosen was an explorative study with the use of semi-structured in-depth interviews with key farm tourism operators in the Inland region in Norway. How stories and concepts are created is dependent on the resources available, the perception of authenticity, the history of the farm as well as the environment. Storytelling can be facilitated through tangible elements in the experiencescape such as the physical environment as well as intangible elements including the interaction and dynamics between the host and guest. The farmer or the person telling the story also need to possess certain skills, engagement, and interest in order to be committed to deliver the story or the concept. Essentially, the farmer becomes a part of the product and the experience.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02238
Notes:
Pages 121-133 in Jane M. Perkins and Nancy Blyler (eds.),Narrative and professional communication,Ablex Publishing Corporation, Stamford, Connecticut. 224 pages.
USA: Nova Science Publishers, Inc., New York, New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02153
Notes:
205 pages., Examines the contradictory cultural forces and value systems of rural and industrial communications. Offers a prospective model at the intersections between agriculture and professional communication in the form of a hybrid communication, "documents of coordination," designed to "go between minds, creating meanings and accommodating novelties to existing sets of beliefs and social institutions." Uses an extension project as a case analysis.
