Interviewed scientists express tolerance of lay views and reference their own lay experience while minimizing the scientific value of lay views as scientists. Authors identify a "superior capacity" model that "seems to serve interviewed scientists rather well; they retain their scientific autonomy without contradicting the assumption of funding agencies and others that laypeople have salient knowledge."
Finding suggest that boundary organizations related to extension help mediate between the shifting domains of science and policy at all levels - local, state and national.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: D06516
Notes:
2 pages., Response to question about the relationship between "science communication" and "agricultural communication(s)" Examination of commonalities and defining differences. Suggestion about opportunity for increased collaboration.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06776
Notes:
Online via Pew Research Center. 8 pages., "Scientists and the American public are often far apart when it comes to views about science-related issues."
Read, Hadley (author / University of Illinois) and University of Illinois
Format:
Report
Publication Date:
1974
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 10 Document Number: B01400
Notes:
Evans; AgComm teaching. Claude W. Gifford Collection., 3 copies; Urbana, IL : Office of Agricultural Communications, University of Illinois, 1974. 54 p.
Letter to the editor regarding publication of research by Stanley Ewen and Arpad Pusztai regarding effects of genetically modified potatoes on rat small intestines.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29121
Notes:
Via Knight Science Journalism Tracker. 1 page., Reviews a column by Nicholas Kristof in the New York Times about pigs and people as repositories for multiply-resistant staphylococcus aureus. Title: "Our pigs, our food, our health."
Pages 75-76 in Extension Service Circular 544, Review of Extension Research, January through December 1961, U.S. Department of Agriculture, Washington, D.C. Summary of seminar report for the master of science in education degree, University of Wisconsin, Madison. 1961. 63 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D06743
Notes:
Online via ProQuest Digital Dissertations. PhD dissertation at the University of Wisconsin-Madison. Publication No. AAT 9025738. Source: DAI-A 51/06, p. 1815, Dec. 1990. 1 page., Found the archival research journals accepting research articles in both conventional and sustainable agriculture.
6 pages., Via online journal., This study examines the impact of a residential horticultural career academy, Camp Tomorrow’s Undergraduates Realizing the Future (TURF), conducted from 2010 to 2016 at Oklahoma State University (OSU) in Stillwater, OK. Each year, up to 25 Oklahoma high school students were engaged in 2 weeks of hands-on activities representing a variety of horticulture-related careers. Instructors for Camp TURF included OSU faculty, staff, and graduate students from the Department of Horticulture and Landscape Architecture, related OSU departments, and horticulture and landscape architecture industry professionals. The Oklahoma State Regents for Higher Education sponsored this career academy, which was geared toward potential first-generation college students, and helped to expose students to the university atmosphere as well as expand their knowledge of science- and math-related career fields. Pre- and postassessments given at Camp TURF show significant changes in college readiness and familiarity with horticulture careers, but did not necessarily increase interest in particular horticulture and landscape architecture careers. Upon following up with academy graduates, we learned that the academy has been a positive experience for numerous attendees, with 76.6% going on to higher education and two students majoring in horticulture and landscape architecture-related areas.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26769
Notes:
Reprint of 10 pages provided as CD in John P. Brien, "Research contributions in agricultural extension and communication," a thesis submitted for the Degree of Doctor of Agricultural Science, Faculty of Natural Resources, Agriculture and Veterinary Science, University of Queensland., Presented at the 10th annual meeting of the Pacific Telecommunications Conference, Honolulu, Hawaii.
19 pages., via online journal article, Best management practices (BMPs) are suggested practices that help agricultural producers optimize production while reducing pollution, soil erosion, and other environmental impacts. Many audiences, including scientists and policy makers, have expressed disappointment at the current level of BMP use. Elaboration likelihood model (ELM) is used to understand how people process messages. ELM states that people can process messages either centrally or peripherally. This study sought to understand how producers processed information related to BMP adoption in grazing systems. Researchers conducted qualitative, in-depth interviews with 42 beef-cattle producers in Kansas and Oklahoma. It was found producers process information both centrally and peripherally, more specifically through past experiences and visual observations. This study suggests that when promoting BMPs, communicators should use visual cues to help producers process information. More importantly communicators should utilize strategies that encourage producers to reflect on past experiences to promote central processing.
22 pages., via online journal., Scientists are frequently asked to broadly share their expertise and research with a variety of audiences, beyond typical academic circles in their home disciplines. That could include developing community engagement programs, school outreach, leveraging online social networks, and other activities. The purpose of this study was to examine U.S. agricultural and natural resources (ANR) scientists’ typical science communication channels, their experiences utilizing Twitter for sharing their knowledge, research, and engaging in online public science discussion. Diffusion of Innovations theory and the model of science in-reach versus outreach guided this study. Researchers used a qualitative case study design. Data collection included ANR scientist interviews (n = 8) and application of Internet-based research methods for observing scientists’ Twitter activities. Four themes emerged from the data: 1) academic journals and conferences as scientists’ typical communication channels, yet Extension efforts help to broaden audiences, 2) scientists expected research to be peer-reviewed before public dissemination to combat misinformation and spreading of ‘junk science’, 3) scientists balanced professionalism, personalization, promotion, and Twitter hashtags for engagement, and 4) scientist-identified barriers to using Twitter included lack of time and avoiding heated discussions. Recommendations include revisiting scientists’ job descriptions and expectations for online science engagement. Also, there should be continual development and implementation of science communication training for scientists targeting best Twitter practices, growing followers for outreach beyond academic colleagues and groups, using visuals for online engagement, intentional scheduling for social media, and how to effectively navigate heated online discussions.
58 pages., Journal article via online., Historical analysis of print advertising in the early 20th Century revealed that "in an era of scientific discovery and therapeutic ethos, fruits and vegetables were advertised as medical tonics, with 'prescriptions' that included recommended daily doses, to ward off or cure real or imagined medical ailments (flu, listlessness, acidosis)." Findings identified social positives and negatives associated with this practice. Researchers recommended use of a broader social marketing and transdisciplinary approach.
Radhakrishna, Rama (author) and Verma, Satish (author)
Format:
Paper
Publication Date:
1997-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C11782
Notes:
Francis C. Byrnes Collection, Proceedings of the 13th annual conference of the Association for International Agricultural and Extension Education, Arlington, Virginia, April 3-5, 1997.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29124
Notes:
Via Knight Science Journalism Tracker. 1 page., Reviews coverage of efforts in California to grow canola as an edible oil and environment-improving crop.
