Interviewed scientists express tolerance of lay views and reference their own lay experience while minimizing the scientific value of lay views as scientists. Authors identify a "superior capacity" model that "seems to serve interviewed scientists rather well; they retain their scientific autonomy without contradicting the assumption of funding agencies and others that laypeople have salient knowledge."
Finding suggest that boundary organizations related to extension help mediate between the shifting domains of science and policy at all levels - local, state and national.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: D06516
Notes:
2 pages., Response to question about the relationship between "science communication" and "agricultural communication(s)" Examination of commonalities and defining differences. Suggestion about opportunity for increased collaboration.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06776
Notes:
Online via Pew Research Center. 8 pages., "Scientists and the American public are often far apart when it comes to views about science-related issues."
Read, Hadley (author / University of Illinois) and University of Illinois
Format:
Report
Publication Date:
1974
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 10 Document Number: B01400
Notes:
Evans; AgComm teaching. Claude W. Gifford Collection., 3 copies; Urbana, IL : Office of Agricultural Communications, University of Illinois, 1974. 54 p.
Letter to the editor regarding publication of research by Stanley Ewen and Arpad Pusztai regarding effects of genetically modified potatoes on rat small intestines.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29121
Notes:
Via Knight Science Journalism Tracker. 1 page., Reviews a column by Nicholas Kristof in the New York Times about pigs and people as repositories for multiply-resistant staphylococcus aureus. Title: "Our pigs, our food, our health."
Pages 75-76 in Extension Service Circular 544, Review of Extension Research, January through December 1961, U.S. Department of Agriculture, Washington, D.C. Summary of seminar report for the master of science in education degree, University of Wisconsin, Madison. 1961. 63 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D06743
Notes:
Online via ProQuest Digital Dissertations. PhD dissertation at the University of Wisconsin-Madison. Publication No. AAT 9025738. Source: DAI-A 51/06, p. 1815, Dec. 1990. 1 page., Found the archival research journals accepting research articles in both conventional and sustainable agriculture.
6 pages., Via online journal., This study examines the impact of a residential horticultural career academy, Camp Tomorrow’s Undergraduates Realizing the Future (TURF), conducted from 2010 to 2016 at Oklahoma State University (OSU) in Stillwater, OK. Each year, up to 25 Oklahoma high school students were engaged in 2 weeks of hands-on activities representing a variety of horticulture-related careers. Instructors for Camp TURF included OSU faculty, staff, and graduate students from the Department of Horticulture and Landscape Architecture, related OSU departments, and horticulture and landscape architecture industry professionals. The Oklahoma State Regents for Higher Education sponsored this career academy, which was geared toward potential first-generation college students, and helped to expose students to the university atmosphere as well as expand their knowledge of science- and math-related career fields. Pre- and postassessments given at Camp TURF show significant changes in college readiness and familiarity with horticulture careers, but did not necessarily increase interest in particular horticulture and landscape architecture careers. Upon following up with academy graduates, we learned that the academy has been a positive experience for numerous attendees, with 76.6% going on to higher education and two students majoring in horticulture and landscape architecture-related areas.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26769
Notes:
Reprint of 10 pages provided as CD in John P. Brien, "Research contributions in agricultural extension and communication," a thesis submitted for the Degree of Doctor of Agricultural Science, Faculty of Natural Resources, Agriculture and Veterinary Science, University of Queensland., Presented at the 10th annual meeting of the Pacific Telecommunications Conference, Honolulu, Hawaii.
19 pages., via online journal article, Best management practices (BMPs) are suggested practices that help agricultural producers optimize production while reducing pollution, soil erosion, and other environmental impacts. Many audiences, including scientists and policy makers, have expressed disappointment at the current level of BMP use. Elaboration likelihood model (ELM) is used to understand how people process messages. ELM states that people can process messages either centrally or peripherally. This study sought to understand how producers processed information related to BMP adoption in grazing systems. Researchers conducted qualitative, in-depth interviews with 42 beef-cattle producers in Kansas and Oklahoma. It was found producers process information both centrally and peripherally, more specifically through past experiences and visual observations. This study suggests that when promoting BMPs, communicators should use visual cues to help producers process information. More importantly communicators should utilize strategies that encourage producers to reflect on past experiences to promote central processing.
22 pages., via online journal., Scientists are frequently asked to broadly share their expertise and research with a variety of audiences, beyond typical academic circles in their home disciplines. That could include developing community engagement programs, school outreach, leveraging online social networks, and other activities. The purpose of this study was to examine U.S. agricultural and natural resources (ANR) scientists’ typical science communication channels, their experiences utilizing Twitter for sharing their knowledge, research, and engaging in online public science discussion. Diffusion of Innovations theory and the model of science in-reach versus outreach guided this study. Researchers used a qualitative case study design. Data collection included ANR scientist interviews (n = 8) and application of Internet-based research methods for observing scientists’ Twitter activities. Four themes emerged from the data: 1) academic journals and conferences as scientists’ typical communication channels, yet Extension efforts help to broaden audiences, 2) scientists expected research to be peer-reviewed before public dissemination to combat misinformation and spreading of ‘junk science’, 3) scientists balanced professionalism, personalization, promotion, and Twitter hashtags for engagement, and 4) scientist-identified barriers to using Twitter included lack of time and avoiding heated discussions. Recommendations include revisiting scientists’ job descriptions and expectations for online science engagement. Also, there should be continual development and implementation of science communication training for scientists targeting best Twitter practices, growing followers for outreach beyond academic colleagues and groups, using visuals for online engagement, intentional scheduling for social media, and how to effectively navigate heated online discussions.
58 pages., Journal article via online., Historical analysis of print advertising in the early 20th Century revealed that "in an era of scientific discovery and therapeutic ethos, fruits and vegetables were advertised as medical tonics, with 'prescriptions' that included recommended daily doses, to ward off or cure real or imagined medical ailments (flu, listlessness, acidosis)." Findings identified social positives and negatives associated with this practice. Researchers recommended use of a broader social marketing and transdisciplinary approach.
Radhakrishna, Rama (author) and Verma, Satish (author)
Format:
Paper
Publication Date:
1997-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C11782
Notes:
Francis C. Byrnes Collection, Proceedings of the 13th annual conference of the Association for International Agricultural and Extension Education, Arlington, Virginia, April 3-5, 1997.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29124
Notes:
Via Knight Science Journalism Tracker. 1 page., Reviews coverage of efforts in California to grow canola as an edible oil and environment-improving crop.
Notes that radio played an important role in public education in two science-related areas - agriculture and public health. "These are (not uncoincidentally) areas in which government agencies and communities of experts took an early, active interest." Cites weather reports as early as 1921 (University of Wisconsin station) and regular farm market reports in 1922.
Online via keyword search of UI Library eCatalog., Report of Symposium III, an eight-nation, sea-borne (Danube River) conference hosted by the Ecumenical Patriarchate. It encouraged an increased level of responsibility and social conscience in parishes of the Black Sea region regarding ecological challenges. The symposium developed a 10-point action plan for the future, separate from the activities of the religious communities and based on conclusions of working groups.
International: International Training Division, Office of International Cooperation and Development, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C30032
Notes:
Estimated 150 pages., "Tested training experiences for participants working in rural development programs." Outline and resources for a six-week course.
Describes a USDA bulletin in which the scientist(s) didn't write it, but rather a writer who "obtained material from many specialists, and worked it into a synthesis for a particular purpose."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 117 Document Number: C13120
Journal Title Details:
21 pages
Notes:
RIRDC Research Report in human capital, communications and information systems, Rural Industries Research & Development Corporation (RIRDC), Barton, ACT, Australia
4 pages., Article #:3IAW1, via online journal., Scientific literacy is essential for success of youth and adults in the 21st century. In 2017, Oklahoma 4-H Youth Development initiated a fellowship program to address scientific literacy throughout Oklahoma: the STEMist program. Through this program, college students with a background or interest in science are recruited, trained, and sent to teach science workshops to youths at various educational events during the summer months. In its inaugural year, the program reached over 2,000 youths. The program addresses scientific literacy, aids in career readiness, and promotes 4-H to audiences previously unaware of the positive impact it can have on today's young people.
Online via keyword search of UI Library eCatalog., Guidelines of the College of Agriculture, University of Wisconsin, for researchers to use in publishing findings of their research. Recommendations based on principles of academic freedom, and applied within the role of publicly supported institutions.
Turner, L.W. (author), Duncan, G.A. (author), Overhults, D.G. (author), Duross, D. (author), Catchen, R. (author), Thompson, R. (author), and Feidt, William B. (author)
Format:
Paper
Publication Date:
1998
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24678
Notes:
Pages 545-553 in Fedro S. Zazueta and Jiannong Xin (eds.), Computers in agriculture: proceedings of the 7th international conference on computers in agriculture, Orlando, Florida, October 26-30, 1998. St. Joseph, Michigan: American Society of Agricultural Engineers. 999 pages.
20 pages., Mass media is the main source of scientific information for most Americans, but inaccuracy of reporting has threatened the public’s understanding of science. Perceived media bias and fake news has also made the public skeptical of the media, and scientists’ perceptions are no different. Because scientists are the most trusted source for scientific information in America, it is important they remain willing to work with the media. This study used the Theory of Planned Behavior (TPB) to explore scientists’ perceptions of working with reporters, including their attitude, subjective norms, behavioral control, and intent to engage with the media in the future. In-depth interviews were conducted with 13 tenure-track faculty at the University of Florida’s Institute of Food and Agricultural Sciences (UF/IFAS) in spring 2018. These participants represented low, moderate, and high communicators. The findings from this study indicated mostly negative attitudes toward reporters due to skepticism in their ability to accurately report science. Behavioral control was also limited due to time and ability constraints, but participants recommended trainings as ways to increase behavioral control. Subjective norms were somewhat mixed, with some positive norms from mentors but perceived negative norms from the public. Despite negative attitudes toward reporters, intent to engage with the media was mixed. However, subjective norms and behavioral control were often discussed as reasons to not engage with reporters. The findings from this study offered recommendations for both practice and research to help foster positive relationships between scientists and reporters.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C11838
Journal Title Details:
pp. 14-15
Notes:
Presentation at The Fourth Annual Conferences of The American Association of Agricultural College Editors at Manhattan, KS, June 21-23, 1916, Proceedings of The Fourth, Fifth, and Sixth Annual Conferences of The American Association of Agricultural College Editors by Subject Term(s)
Agricultural Communicators in Education (ACE) in 1919
International: Agricultural Communications Documentation Center, University of Illinois
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11955
Notes:
Research poster presented at the U.S. Agricultural Information Network (USAIN) virtual conference 2020. Via online by open access. 3 pages., Presentation of findings from a term-frequency analysis of climate change communications document records added to the Agricultural Communications Documentation Center collection, University of Illinois, during the 2019-2020 academic year. Researcher used a word art tool to create word clouds representing frequency of subject terms, publication title words, and subject countries used in citations.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22496
Notes:
Pages 5-8 in Peter J. Barry, James F. Evans, Lu Otto, James W. Richardson and Jerelyn Schultz, Social Sciences: Research Programs, Inter-Disciplinary Work and Communications. Social Sciences Committee of the Experiment Station Committee on Organization and Policy of the Board on Agriculture, National Association of State Universities and Land Grant Universities. 25 pages., The "Agricultural Communications" section of a report about the major disciplines comprising the social sciences in the Land Grant/USDA research system. Emphasis is placed on describing the subject matter of agricultural communications, identifying recent research issues and highlights, and projecting future directions.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09592
Notes:
Delmar Hatesohl Collection, Written while working with the Kenya Agricultural Research Institute. 1 page, 12 responsibilities of those in the agricultural communicator role.
Oswald, Fabian (author) and Kalsruhe Institute of Technology
Format:
Dissertation
Publication Date:
2019-04-02
Published:
Germany: Kalsruhe Institute of Technology
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11122
Notes:
196 pages., via institutional depository., Fabin's work is based on Kilimo Media’s work. He sought to investigate how information flow through agricultural radio programs in local languages is structured and whether contemporary theories of science communication are observable in the practice of farm radio through a cross-case study approach. Fabian held qualitative interviews with local actors and group discussions with farmers in Kajiado, Marsabit and Kitui counties and three radio stations Bus radio, Radio Jangwani and Syokimau FM.
Broadbent, K. P. (author / Agricultural Information Bank for Asia, SEARCA) and Agricultural Information Bank for Asia, SEARCA
Format:
Conference paper
Publication Date:
1977
Published:
Philippines
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: B01520
Notes:
Phase 1, See also ID B01519, In: Proceedings, Scientific Literature Service Workshop, El Grande Hotel Paranaque, Rizal Philippines, April 11-13, 1977. Paranaque, Philippines : Philippine Council for Agriculture and Resources Research, 1977. p. 8-23
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 117 Document Number: C12894
Notes:
Papers presented at the 12th Annual Convention and Conference of the Society for Information Science, Hyderabad, India, January 28-30, 1993., Chapter 16 in P.C. Bose and H.C. Jain (eds.), Information management for rural development. Shipra Publications, Delhi, India. 159 p.
17 pages, via online journal, The greatest challenge now facing agricultural science is not how to increase production overall but how to enable resource-poor farmers to produce more.
The transfer-of-technology (TOT) model of agricultural research is part of the normal professionalism of agricultural scientists. In this model, scientists largely determine research priorities, develop technologies in controlled conditions, and then hand them over to agricultural extension to transfer to farmers. Although strong structures and incentives sustain this normal professionalism, many now recognise the challenge of its bad fit with the needs and conditions of hundreds of millions of resource-poor farm (RPF) families. In response to this problem, the TOT model has been adapted and extended through multi-disciplinary farming systems research (FSR) and on-farm trials. These responses retain power in the hands of scientists. Information is obtained from farmers and processed and analysed in order to identify what might be good for them. A missing element is methods to encourage and enable resource-poor farmers themselves to meet and work out what they need and want.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 193 Document Number: D07243
Notes:
Hal R. Taylor Collection, Author, Unpublished set of teaching resources. Features 25 sessions and 26 exercises for an 18-day workshop on agricultural science writing.
Telg, Ricky (author / University of Florida), Irani, Tracy (author / University of Florida), Ruth, Amanda (author / University of Florida), and Locke, Deanna (author / University of Florida)
Format:
Paper
Publication Date:
2004-02-14
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 130 Document Number: C19768
Notes:
14 pages; Paper presented at Agricultural Communications Section, Southern Oklahoma, February 14-18, 2004.
Ward, William B. (author / Professor of Agricultural Journalism and Head of the Department of Extension Teaching and Information, Cornell University) and Professor of Agricultural Journalism and Head of the Department of Extension Teaching and Information, Cornell University
Format:
Book chapter
Publication Date:
1959
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: B04320
Notes:
In: Ward, William B. Reporting agriculture : through newspapers, magazines, radio, television. 2nd ed. Ithaca, NY : Comstock Publishing Associates, 1959. p. 95-133
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08803
Notes:
Pages 41-57 in Debra A. Reid, Interpreting agriculture at museums and historic sites. United States: Rowman & Littlefield Publishers, Inc., Lanham, Maryland. 265 pages.
Author compared seven life sciences databases against the primary agriculture journals.Found the most comprehensive coverage to the least coverage in: CAB Abstracts, Web of Science, AGRIS, BIOSIS, Agricola, CSA Life Sciences, and Biological and Agricultural Index.
