20 pages., Mass media is the main source of scientific information for most Americans, but inaccuracy of reporting has threatened the public’s understanding of science. Perceived media bias and fake news has also made the public skeptical of the media, and scientists’ perceptions are no different. Because scientists are the most trusted source for scientific information in America, it is important they remain willing to work with the media. This study used the Theory of Planned Behavior (TPB) to explore scientists’ perceptions of working with reporters, including their attitude, subjective norms, behavioral control, and intent to engage with the media in the future. In-depth interviews were conducted with 13 tenure-track faculty at the University of Florida’s Institute of Food and Agricultural Sciences (UF/IFAS) in spring 2018. These participants represented low, moderate, and high communicators. The findings from this study indicated mostly negative attitudes toward reporters due to skepticism in their ability to accurately report science. Behavioral control was also limited due to time and ability constraints, but participants recommended trainings as ways to increase behavioral control. Subjective norms were somewhat mixed, with some positive norms from mentors but perceived negative norms from the public. Despite negative attitudes toward reporters, intent to engage with the media was mixed. However, subjective norms and behavioral control were often discussed as reasons to not engage with reporters. The findings from this study offered recommendations for both practice and research to help foster positive relationships between scientists and reporters.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C11838
Journal Title Details:
pp. 14-15
Notes:
Presentation at The Fourth Annual Conferences of The American Association of Agricultural College Editors at Manhattan, KS, June 21-23, 1916, Proceedings of The Fourth, Fifth, and Sixth Annual Conferences of The American Association of Agricultural College Editors by Subject Term(s)
Agricultural Communicators in Education (ACE) in 1919
International: Agricultural Communications Documentation Center, University of Illinois
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11955
Notes:
Research poster presented at the U.S. Agricultural Information Network (USAIN) virtual conference 2020. Via online by open access. 3 pages., Presentation of findings from a term-frequency analysis of climate change communications document records added to the Agricultural Communications Documentation Center collection, University of Illinois, during the 2019-2020 academic year. Researcher used a word art tool to create word clouds representing frequency of subject terms, publication title words, and subject countries used in citations.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22496
Notes:
Pages 5-8 in Peter J. Barry, James F. Evans, Lu Otto, James W. Richardson and Jerelyn Schultz, Social Sciences: Research Programs, Inter-Disciplinary Work and Communications. Social Sciences Committee of the Experiment Station Committee on Organization and Policy of the Board on Agriculture, National Association of State Universities and Land Grant Universities. 25 pages., The "Agricultural Communications" section of a report about the major disciplines comprising the social sciences in the Land Grant/USDA research system. Emphasis is placed on describing the subject matter of agricultural communications, identifying recent research issues and highlights, and projecting future directions.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09592
Notes:
Delmar Hatesohl Collection, Written while working with the Kenya Agricultural Research Institute. 1 page, 12 responsibilities of those in the agricultural communicator role.
