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    Start Over Subject Term retail promotion Subject Term sales methods

    11. Curtain call - a few more thoughts on theater in the produce department

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dey, Brian (author)
    Format:
    Commentary
    Publication Date:
    2020-11-23
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12011
    Journal Title:
    Packer
    Notes:
    Online from periodical. 7 pages., Senior merchandiser of a produce wholesaler reports recent examples of successful events and displays in retail marketing of mushrooms and apples. "So, produce world, what will your customers see next when the curtain rises in your department? Create theater, create opportunity, and create sales!"

    12. Do sales matter? An exploration of price discounting in UK food retailing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lloyd, T.A. (author), Morgan, C.W. (author), McCorriston, S. (author), and Zgovu, E. (author)
    Format:
    Paper
    Publication Date:
    2009-08-22
    Published:
    UK
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29721
    Notes:
    Presented at the International Association of Agricultural Economists Conference, Beijing, China, August 16-22, 2009. 21 pages.

    14. Empirical comparisons of in-store display vs. feature advertising and trade promotions vs. consumer promotions, measured at the brand and the category levels

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dufour, Jean-Claude (author) and Maisonnas, Stephane (author)
    Format:
    Journal article
    Publication Date:
    2005-03
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: C27547
    Journal Title:
    Journl of Food Distribution Research
    Journal Title Details:
    36(1) : 227

    20. Get a jump on success with pre-season sales

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Downey, W. David (author / Purdue University, Department of Agricultural Economics) and Purdue University, Department of Agricultural Economics
    Format:
    Journal article
    Publication Date:
    1981
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01031
    Journal Title:
    Agri Marketing
    Journal Title Details:
    19(2) : 32, 34
    Notes:
    AgComm Teaching