- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Downey, W. David (author / Purdue University, Department of Agricultural Economics) and Purdue University, Department of Agricultural Economics
- Format:
- Journal article
- Publication Date:
- 1981
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01031
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 19(2) : 32, 34
- Subject Term:
- campaign planning, retail promotion, sales methods, sales promotion, and selling
- Notes:
- AgComm Teaching
