Juanillo, Napoleon K., Jr. (author), Scherer, Clifford W. (author), and Scherer: Associate Professor of Communication, Cornell University, Ithaca, NY; Juanillo: doctoral candidate, Agricultural, Extension, and Adult Education, Cornell University, Ithaca, NY
Format:
Journal article
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 92 Document Number: C06804
Goossens, Linda (author / U.S. Food and Drug Administration)
Format:
Book chapter
Publication Date:
1987
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 94 Document Number: C07111
Notes:
food irradiation; food safety, James F. Evans Collection, In: Charles W. Felix (ed), Food Protection Technology. Chelsea, MI: Lewis Publishers, Inc., 1987. p. 293-298
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 94 Document Number: C07119
Notes:
food safety, James F. Evans Collection, Washington, DC: National Center for Food and Agricultural Policy, Resources for the Future, 1990. (Discussion paper No. FAP90-06a) 20 p.
search through journal, In this paper, dimensions of the debate surrounding the application of gene technology to food production are discussed and a study assessing perceptions of the technology among a sample of the UK public (n=1499) is reported. The general picture that emerges from the study is one of people expressing low familiarity with the technology, with more people associating it with high risks than with low risks, and more people expecting it to provide low benefits than high benefits. Attitudes towards different applications vary significantly, as does trust in different potential sources of information about the technology. It is also shown that attitudes can be predicted not only by estimates of risks and benefits but also by perceptions of the involvement of ethical issues, but the perceived need for the technology, and by the perceived likelihood of improvements it is likely to bring to the quality of life in the UK. The results are discussed in the context of the need for greater public information about the technology and the realization that communication of risks takes place within a complex network of societal relationships. (original)
9 pages, Sheep meat is an essential element within the multicultural mosaic of Mexican agri-food traditions. A total of 332 consumers were surveyed face-to-face in restaurants specializing in selling traditional sheep meat products. Our results showed that consumers could be segmented based on their perceptions, habits, and preferences towards sheep meat. For consumers, sheep meat is perceived as food with unique sensory attributes, coming from healthier animals than other species and traditional characters. Their willingness to pay extra is subject to the guarantee that the meat is safe, free of hormones and antibiotics, and to a lesser extent, certified organic. The multivariate analysis suggested three clusters or consumer profiles named passive, wholehearted, and deep-rooted, which explained the associations among attitudes, some demographic variables, and consumption frequency. The nascent national sheep meat industry needs to consider these concerns in developing marketing and trust strategies to attract, maintain, and build loyalty among Mexican consumers.
