14 pages., Online via UI e-subscription, This critical review examined the role that country image and country of origin play in food retailing within the context of international trade in food. Authors developed a research agenda, highlighting several major avenues and methodological approaches with the aim of enhancing the relevance and validity of COO research in food retailing and promotion management.
"The moral of this is that the apple growers ought to undertake co-operative advertising campaigns that would create a greater market here at home." An early call for generic advertising of agricultural products?
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09798
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/90. Box No. 2. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center, Contents, Promotions and Awards, 1965-67 : 43
Center for Science in the Public Interest, Washington, D.C.
Format:
News release
Publication Date:
1997-10-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24430
Notes:
Retrieved July 7, 2006, 4 pages., "Marketing campaign (disguised as research findings) boosts wine as a health food -- says CSPI report." The California Wine Institute "manipulates research evidence to highlight reasons to drink, but fails to report evidence of alcohol's ill effects."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10667
Notes:
See Document D10664, the bound workbook that contains this resource. Workbook title: "Surveys made simple." Eugene A. Kroupa Collection., 9 pages., Sample questionnaire used in a workshop involving survey research.
