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    32. How consumer awareness and generic promotions drive demand: the case of orange juice

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    33. How much value is there in a producer branded bred heifer program?

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    34. Impacts of advertising and promotion on the demand for scanned purchases of Vidalia onions

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    35. Markets segmented by regional-origin labeling with quality control

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    36. Measuring the effect of agricultural advertising

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    37. Measuring the effects of generic price and nonprice promotional activities: the case of Washington apples

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    38. Measuring the impact of advertising and promotion: single- or multiple-equation systems? A case study of the Washington apple industry

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    39. Measuring the potential economic impact of a regional agricultural promotion campaign: the case of South Carolina

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    40. Milking the most from your promotional dollar: an analysis of agribusiness firms serving U.S. agricultural producers

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