Online from publication. 2 pages., Report on retail grocers using retail display sleeves to capture the attention of shoppers seeking a suitable side dish for their prepared, at-home meals. Cited as specially effective for secondary display at the meat counter or in the seafood department. "MountainKing's display sleeves present images of various meal possibilities with the company's different potato varieties."
Advertising effects were positive and stastically significant. The response to advertising was much more pronounced for reduced-fat milk types than it was for whole milk.
Winett, Richard A. (author), Anderson, Eileen S. (author), Bickley, Patricia C. (author), Walberg-Rankin, Janet (author), Moore, John F. (author), Leahy, Michael (author), Harris, Carl E. (author), and Gerkin, Robert E. (author)
Format:
Journal article
Publication Date:
1997-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: C27511
Campbell, W.G. (author) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Article
Publication Date:
1923-03-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24841
Notes:
Special Bulletin No. 21, pages 1-5., Defends objection to the practice of inducing dealers to write advertisers, suggesting the use of publications in territory covered by dealer.
Online from periodical. 5 pages., Article reports on promotion approaches that retailers are finding useful in marketing apples during the COVID-19 pandemic.
