Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28832
Notes:
Agricultural Publishers Association Records, UI Archives., Bulletin 39, p. 2., Printer's reply reflects frustration with detailed demands that sometimes are made.
USA: University Press of America, Lanham, Maryland.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02874
Notes:
230 pages., Documents ready-print services (sometimes known as patent insides)that furnished newspapers printed on one side, or on two or more pages, to subscribing publishers. Estimated in 1912 to reach 60 million readers in the U.S. Author explores what was being written in those newspapers, and by whom.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22519
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Agricultural Publishers Association, Special Bulletin, 2 pages., Discusses the current capability of farm papers to handle color advertisements.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11348
Notes:
Onlina via Conservapedia. 2 pages., Biography of Cully A. Cobb, a pioneer agricultural journalist, printer, publisher, educator and philanthropist in the American South.
Availab le online at www.centmapress.org, Authors examined a 3D food printing tool, Structure3d, in the context of food innovation within a larger world of 3D printing innovation, science, and processing. Noted how 3D printing is increasingly emerging as a disruptive technology demanding to be recognized for its potential contribution to a rapidly evolving innovation economy.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C25935
Notes:
Presented at the 2007 ACE/NETC conference sponsored by the International Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE) and the National Extension Technology Conference (NETC) in Albuquerque, New Mexico on June 16-19, 2007. 6 pages.
Kanyogonya, Keith K. (author) and Hein, Charles T. (author)
Format:
Report
Publication Date:
1979
Published:
International: Afrolit Society, Nairobi, Kenya
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00522
Notes:
Pages 18-22 in Charles T. Hein and Keith K. Kanyogonya (eds.), Rural press for village post-literacy literature. Afrolit Paper No. 5. Fifth Biennial Afrolit Society Pan-African Literacy Workshop Report, Afrolit Society, Nairobi, Kenya. 93 pages
National Project in Agricultural Communications (author)
Format:
Guide
Publication Date:
1958
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes5 Document Number: B02359
Notes:
#B905.D; See also ID BO2348 to ID BO2358, Harold Swanson Collection; Eldon Fredericks Collection, American Association of Land-Grant Colleges and State Universities, 1958. 200 + p.
National Project in Agricultural Communications (author)
Format:
Guide
Publication Date:
1958
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 22 Document Number: B02358
Notes:
#B905.D; See also ID BO2348 to ID BO2359, Harold Swanson Collection; Eldon Frederick Collection, American Association of Land-Grant Colleges and State Universities, 1958. 37 p.
Jarnagin, R.A. (author / University of Illinois, College of Agriculture) and University of Illinois, College of Agriculture
Format:
Report
Publication Date:
1962
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 23 Document Number: B02440
Notes:
#914, Harold Swanson Collection, Urbana, IL : University of Illinois, College of Agriculture, Extension Editorial Office, 1962. 6 p. (Agricultural Communications Research Report 11)
Examines early national journalism in the U.S. through the case of Joseph Dennie, who published/edited the Farmer's Weekly Museum of Walpole, New Hampshire, during the 1790s. It was short lived (1793-1799)and produced "an unusually large quantity of original and sometimes controversial content." Dennie is introduced as "a character worth dwelling on."
He did not become a public name by virtue of publishing exclusively under pseudonyms.
USA: International Cooperation Administration, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 193 Document Number: D07248
Notes:
Hal R. Taylor Collection., Contains three units: Bibliography, A-V Materials and Trade Journals. 116 pages., Resource used in the Communication Training Program of the National Project in Agricultural Communications (NPAC), headquartered at Michigan State University, East Lansing.
Describes a new type of photo reproduction based on the offset printing process. This issue of the newsletter includes a page, with two photos, printed with this process.
Describes the cost-saving benefits of this recently developed method of offset printing. "Our Farmers' Week posters this year (1933) cost us, for a two-color job, just a little more than one-third of what we had been paying for what appeared to be the same grade of work - quality, paper and printing."
Zagonel, Anissa (author), Baker, Lauri M. (author), King, Audrey E.H. (author), and Kansas State University
Oklahoma State University
Association for Communication Excellence
Format:
Journal article
Publication Date:
2019
Published:
United States: New Prairie Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10433
15 pages., Via online journal., Investment of employees in a brand can lead to greater public understanding and positive impressions of a brand by external stakeholders. However, this can be challenging in public organizations with multiple brand segments and a large number of employees spread across great distance with limited funds for marketing. While previous work has looked at Extension agents, faculty, and volunteers’ brand perceptions, no studies have looked at communication services employees’ investment in the brand. The purpose of this qualitative study was to discover how well employees in a university and Extension printing and mail entity understood the Extension brand and their investment in the brand. Research questions that guided this study were: 1) What perceptions and investment do communication services employees have in the Extension brand? And 2) what are employees’ perceptions of the organization’s branding and marketing efforts? Each of the 18 interviews included a series of questions focusing on employees’ story related to Extension and employees’ thoughts on branding and marketing efforts. Results in this study with communication services employees indicate these employees are not invested in the brand with the majority having little to no understanding of the mission of Extension. This contradicts previous research with employees in other brand segments of Extension. Implications of this work include a need for training on the Extension mission for communication services employees, a shift in culture to encourage investment in the brand, and inclusion of all Extension employees in the mission of Extension.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00521
Notes:
Pages 15-17 in Charles T. Hein and Keith K. Kanyogonya (eds.), Rural press for village post-literacy literature. Afrolit Paper No. 5. The Fifth Biennial Afrolit Society Pan-Africa Literacy Workshop Report. Afrolit Society, Nairobi, Kenya. 93 pages.
Garfrerick, Beth H. (author / University of North Alabama)
Format:
Monograph
Publication Date:
2018
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D10069
Notes:
112 pages., Manuscript from author involving dissertation research., This monograph addresses the history of the community weekly newspaper in the United States throughout the twentieth century.
USA: U.S. International Cooperation Administration, Washington, D.C., and the National Project in Agricultural Communications (NPAC), Michigan State University, East Lansing
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 193 Document Number: D07247
Sampier, J.W. (author / Editor, National Live Stock Producer)
Format:
Speech
Publication Date:
1967-11-29
Published:
USA: American Agricultural Editors' Association (AAEA).
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: D10757
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Five-minute speech at the annual meeting of the American Agricultural Editors' Association, Chicago, Illinois, November 29, 1967. 3 pages., Author recommends a centralized library of helpful editorial information to be established in cooperation with the Agricultural Publishers Association and given a permanent home. He also recommended steps to reduce printing costs, gear circulation to zip-code areas, compile salary information, and meet with agricultural journalists in Mexico.
