Page 65 in Review of Extension Research, January through December 1957. Summary of a survey for Agricultural Extension, Texas Agricultural College, College Station. 1957. 14 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22544
Notes:
Published in "The Final Word" column of Food Routes Network, Millheim, Pennsylvania. Issue 44. 2 pages., Author expresses concern that farm magazines and newspapers in the U.S. are "as bland and featureless as a sun-scorched pasture: there's nothing there to chew on; no water, no food, no new ideas." Suggests they need to challenge the status quo and publicly discuss and debate new ideas.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22545
Notes:
Published in a column, "The Final Word," from Food Routes Network, Millheim, Pennsylvania. Issue 45. 2 pages., Author reports on consolidation of farm periodicals, with resulting cutbacks in editorial staffing and in local coverage. Describes financial pressures that lead to more use of free-lance writers that often write for ag publications and ag public relations agencies simultaneously. "But the divided loyalties often yield stories that resemble corporate press releases more than journalism." Cites an example from his experience as a free-lance writer.
Revealed challenges in reorienting the established journalistic procedures and textual conventions. Journalists had problems working with news media based on spacial proximity rather than temporal activity.
Patton, William (author), McKim, Billy R. (author), Cummings, Scott R. (author), and Rutherford, Tracy A. (author)
Format:
Paper
Publication Date:
2011-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01522
Notes:
Paper presented in the Agricultural Communication Section of the Southern Association of Agricultural Scientists annual meeting in Corpus Christi,Texas, February 6-7, 2011. 27 pages.
