Search

    Start Over Subject Term media effectiveness Subject Term media selection Subject Term newsletters

    1. A national evaluation of the beef cattle industry's use of communication channels to obtain information regarding food safety

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Akers, Cindy (author), Burris, Scott (author), Jennings, Moriah (author), Brashears, Todd (author), Brashears, Mindy (author), and Southern Association of Agricultural Scientists
    Format:
    Paper
    Publication Date:
    2008-02-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: C27570
    Notes:
    Presented at the Agricultural Communications Section, SAAS annual meeting, Dallas, Texas, February 2-4, 2008. 17 pages.

    2. A study of three publications pretesting techniques in North Carolina

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carpenter, William L. (author), Hancock, J. (author), and Pence, R.A. (author)
    Format:
    Report
    Publication Date:
    1960
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 13 Document Number: B01700
    Notes:
    #747, Harold Swanson Collection, abstract available in Main Stacks 630.73 Un364r, Raleigh, NC : Division of Agricultural Information, North Carolina State College. 28 pp. (Report No. 3)

    4. Comparing B2B and agri-marketers

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Semler, Jack (author)
    Format:
    Journal article
    Publication Date:
    2014-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02926
    Journal Title:
    Agri Marketing
    Journal Title Details:
    52(5) : 25
    Notes:
    Report of research comparing use and evaluation of media by agri-marketers and business-to-business marketers. Results show significant differences.

    6. Marketing with more: an in-depth look at relationship marketing with new media in the green industry

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stebner, Scott (author), Baker, Lauri M. (author), Peterson, Hikaru Hanawa (author), and Boyer, Cheryl R. (author)
    Format:
    Journal article
    Publication Date:
    2017
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08977
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    101(2) : 7-18

    7. Methods in adult education

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Morgan, Barton (author), Holmes, Glenn E. (author), and Bundy, Clarence E. (author)
    Format:
    Book
    Publication Date:
    1963
    Published:
    USA: Interstate Printers and Publishers, Danville, Illinois.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09190
    Notes:
    Second edition. 189 pages.

    10. Research: ag marketers remain devoted to print, events, but are prepping for move to digital

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    News releases
    Publication Date:
    2014-07-18
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02920
    Notes:
    Agri Council of American Business Media. 1 page., Report of research by Readex Research among ag marketing professionals from the U.S. and Canada.