Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08603
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of a thesis for the master of education degree, Colorado Agricultural and Mechanical College, Fort Collins. 55 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08608
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of results of a survey among extension agents about their distribution and use of extension publications. Louisiana Agricultural College Extension, Baton Rouge. 21 pages.
9 pages., Online via UI electronic subscription, Researchers reported on their analysis of a case of scandal concerning "set-style yogurt and jelly event" reporting by a micro-blog (i.e., we media) from "opinion leaders." Findings suggested that we media greatly increased dissemination of the voices of "opinion leaders" and triggered large-scale communication of food safety messaging to the public. "We media could be an effective tool to improve the food-safety status of the market."