Jones, Sandra C. (author), Waters, Louise (author), Byrne, Fiona (author), Iverson, Don (author), Sutherland, Max (author), Gold, Julian (author), and Puplick, Chris (author)
Format:
Journal article
Publication Date:
2012
Published:
Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: D07139
Irani, Tracy (author), Ruth, Amanda M. (author), and Muegge, Melissa (author)
Format:
Research report
Publication Date:
2005-05-31
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22250
Notes:
Available in CD and paper formats., Presentation at conference of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE), San Antonio, Texas, May 31, 2005. 16 pages.
Wallach, Lori (author), Maybardukl, Peter (author), Hansen-Kuhn, Karen (author), and Jackson, Janine (author)
Format:
Interview
Publication Date:
2016-07-30
Published:
USA: Fairness and Accuracy in Reporting, New York City, New York
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10567
Notes:
13 pages., via website, FAIR., CounterSpin interviews with Lori Wallach, Peter Maybarduk and Karen Hansen-Kuhn on trade pacts and corporate globalization
This committee report examines relationships between extension communicators at the state level with local extension agents in providing news to mass media.
Byrnes, Kerry J. (author) and Iowa State University, Ames, IA.
Format:
Dissertation
Publication Date:
1975
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: KerryByrnes2 Document Number: D00882
Notes:
Kerry J. Byrnes Collection, Dissertation Submitted to the Graduate Faculty in Partial Fulfilment of the Requirements for the Degree of Doctor of Philosophy. 310pp.
Page 26 in Extension Circular 521, Review of Extension Research, January through December 1958, U.S. Department of Agriculture, Washington, D.C. Summary of a research paper for a Master of Science degree in agricultural journalism, University of Wisconsin, Madison. 1958. 66 pages.
Boone, Kristina M. (author), Spears, Jacqueline D. (author), Clark, Terrie (author), and Bergen, Lori A. (author)
Format:
Research report
Publication Date:
2005-05-31
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22249
Notes:
Available in CD and paper formats., Presentation at conference of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE), San Antonio, Texas, May 31, 2005. 13 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09074
Notes:
James E. Grunig Collection, Pages 72-104 in F.L. Casmir (ed.), International and intercultural communications. Washington: University Press of America. 32 pages.
10 pages., Due to the Library's response to COVID-19, this document is currently only available through online access. If no link is provided in this record, the ACDC will make this document accessible through our collection once we are able to return to our office., This article explores some issues that have been important in the climate change mitigation debate in Australia. Findings suggest that opinion leaders believe the policy has been slow to progress due to media promotion of the uncertainty associated with climate change science, the weakness of leadership, and the political cost of unpalatable policy.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35797
Notes:
Pages 345-351 in L. John Martin and Ray Eldon Hiebert (eds.), Current issues in international communication. Longman, White Plains, New York. 390 pages.
Posted at http://www.ipra.org/frontlinedetail.asp?articleid=1357, Author emphasizes courting stakeholders and building alliances strong enough to withstand media attack.
Kahle, R.R. (author), Lee, R.L. (author), and Missouri Water Resources Research Center, University of Missouri-Columbia}Missouri Water Resources Research Center, University of Missouri-Columbia
Format:
Report
Publication Date:
1974
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 46 Document Number: B05629
Lawani, Stephen M. (author / Director of Information Services, International Institute of Tropical Agriculture)
Format:
Conference paper
Publication Date:
1990
Published:
Nigeria
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: C06876
Notes:
see C06875 for complete proceedings, In: Lawani, S.M. and Odemwingie, T., eds. Media forum for agriculture : proceedings of the inauguration ceremony, IITA, Ibadan, April 9, 1990. Ibadan, Nigeria : International Institute of Tropical Agriculture, 1990. p. 7-10
14 pages., Via online journal., Green technology is the means of improving towards the rising environmental concern. The implication of green fertilizer technology (GFT) is the need for the modern development of environmentally friendly technology, also to increase the production level among all the agriculture crops. It is especially needed for paddy production, as it has always been considered as an important commodity because it is the main staple food for the nation. Paddy production in Malaysia using GFT allows for sustainable development and boosts the yield. Nevertheless, the adoption rate of GFT is unsatisfactory in most of the developing countries, including in Malaysia. The fact that the cost of production is considerably higher results in low-level perception regarding the adoption of GFT. Hence, the integration of communication and technology factors could become one of the main elements for the further development of the paddy sector in Malaysia. The overall objective of this research study will identify the factors that determine paddy farmer's adoption decision on GFT in Malaysia. To do so, a literature review was compiled on the topic of agriculture innovation-based adoption decision theories such as Diffusion of innovation (DOI), Theory of reasoned action (TRA), Theory of Planned Behavior (TPB) and Technology acceptance model (TAM) and communication channels to study paddy farmers' adoption decision of GFT. The results of the review revealed that this framework highlights adoption as an intricate behavior, interweaving aspects such as communication channels, socio-psychological and innovation attribute considerations. The conceptual framework illuminates the decision towards adoption as a self-motivated process, assumes a composite interaction among groups of variables coming from two different theories. The combination of DOI, TRA, TPB, TAM and communication channels overcome some limitations that arise when the only theory is used to examine the adoption decision among paddy farmers in Malaysia. Correspondingly, there has been limited empirical research done on the decision of adoption toward GFT use among paddy farmers in Malaysia.
