Page 26 in Extension Circular 521, Review of Extension Research, January through December 1958, U.S. Department of Agriculture, Washington, D.C. Summary of a research paper for a Master of Science degree in agricultural journalism, University of Wisconsin, Madison. 1958. 66 pages.
10 pages., ISSN 2241-1925, via online journal., Mass-media plays a very important role in bringing about change in the behavior of users by putting across the useful information, which leads to decision making for adoption of innovation. Among the different Mass-media channels radio and television are becoming popular for farm, home, community and entertainment programmes. This paper discusses the Usage of Mass Media Information Communication Technology among the farming community of Mandya District, Karnataka State, India.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08624
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of U.S. Federal Extension Service, U.S. Department of Agriculture, Washington, D.C. Extension Service Circular 502. 14 pages.
Swanson, Harold B. (author / University of Minnesota - Department of Agricultural Journalism) and Leung, Kenneth W.Y. (author / University of Minnesota - Department of Agricultural Journalism)
Format:
Bibliography
Publication Date:
1978-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30371
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23347
Notes:
From SourceWatch, a project of the Center for Media and Democracy. 3 pages., Brief description of the BMTC, including information services provided, budget and staffing.
