12 pages., Online via open access. 11 pages., Findings from a case study prompted author to assert that it is imperative that festival organizers understand tourist motivations for attending festivals in order to conduct effective festival planning and achieve productive festival marketing position.
Stearns, Stacey (author / University of Connecticut)
Format:
Presentation
Publication Date:
2018-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09901
Notes:
Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 18 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11924
Notes:
Online from Well-Pict Berries website. 7 pages., Online catalog of resources for retail promotion materials available to food store produce buyers, social media managers and merchandisers.
Online from publication. 4 pages., Suggestions from a New York City-based exotic fruit influencer and leadership developer Angela Scarfia in leading an online workshop about marketing produce brands and companies on social media.
McKillop, Bob (author) and Australian Institute of Agricultural Science and Technology, Curtin, ACT.
Format:
Article
Publication Date:
2011-06-23
Published:
Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 182 Document Number: C36920
Notes:
Posted at http://www.aiast.com.au/index.php?menu=about_us&action=state_committee_news, 3 pages., Report of a seminar that included principles and case examples.
