« Previous |
1 - 10 of 59
|
Next »
Number of results to display per page
Search Results
2. "Push" promotion in food marketing
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gallo, A.E. (author) and Hamm, L.G. (author)
- Format:
- Journal article
- Publication Date:
- 1980
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08541
- Journal Title:
- National Food Review
- Journal Title Details:
- Summer 1980 : 6-8
3. "Tastings" open doors to new markets for small growers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Stumbos, J. (author)
- Format:
- Journal article
- Publication Date:
- 1993-03
- Published:
- USA: University of California
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 105 Document Number: C09112
- Journal Title:
- California Agriculture
- Journal Title Details:
- 47(2) : 14
4. A mixed-method approach for determining the risk and complexity farmers associate with using forward contracts
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Jackson, Elizabeth (author), Quaddus, Mohammed (author), Islam, Nazrul (author), and Stanton, John (author)
- Format:
- Paper
- Publication Date:
- 2008-03-31
- Published:
- Australia
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: C28335
- Notes:
- Presented at the 82nd annual conference of the Agricultural Economics Society, Royal Agricultural College, UK, March 31-April 2, 2008. 17 pages.
5. Adoption of ECR practices in Minnesota grocery stores
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- King, R.P. (author) and Phumpiu, P.F. (author)
- Format:
- Research paper
- Publication Date:
- 1997-02
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: C10141
- Notes:
- search from AgEcon., Working Paper 97-01, 17 pages; Adobe Acrobat Adobe Acrobat PDF 107K bytes, Efficient Consumer Response (ECR) is an industry-wide, collaborative initiative to re-engineer the grocery supply chain. This report presents findings from a study of ECR adoption in Minnesota grocery stores. Data were collected through interviews with managers of forty stores that are broadly distributed over store sizes, locations, and organizational forms. The interviews focused on business practices and technologies related to inventory management and ordering, shelf-space allocation and product assortment decisions, and product pricing and promotions. Findings are presented from three distinct perspectives: (1) stores grouped by location (metro and out- state), (2) stores grouped by rganizational form (corporate chain, independent chain, and single store), and (3) stores grouped by levels of an ECR "readiness index" that indicates the level of adoption for key business practices and technologies that support ECR initiatives. The following general conclusions can be drawn from the detailed results presented in this report. 1. Location in the Twin Cities metropolitan area makes an important difference in implementing some components of the ECR initiative. On average, metro and out-state stores differ little with respect to store size or the adoption of technologies that support ECR. Metro stores are much more likely than out-state stores, however, to coordinate shelf space and product assortment decisions and pricing and promotion activities with outside trading partners. 2. On average, stores that are part of a chain, especially a large corporate chain, are making faster progress toward implementation of ECR initiatives than are single stores. However, three independently owned single stores were also among the most innovative of those we visited. In these stores, it appears that a visionary, energetic owner/manager is able to quickly respond to new opportunities. 3. ECR adoption and superior performance are closely associated. Stores with a high ECR "readiness index" have much higher sales per labor hour, sales per square foot, and annual inventory turns. We cannot determine whether ECR readiness leads to better performance or better performance makes it easier to adopt business practices and technologies that support ECR. We can conclude, however, that competitive forces will almost certainly drive more stores toward adoption of a wider range of technologies and business practices that support the ECR initiative. In summary, ECR is changing the way Minnesota grocers do business, and adopting ECR practices goes hand-in-hand with better financial performance. Findings from this study suggest that stores of any size and organizational form that are willing and able to adopt new technologies, to develop cooperative relationships with their trading partners, and to respond to the unique needs of their customers will increase their chance of success in this competitive market.
6. Animal-friendly labels appeal to buyers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Article
- Publication Date:
- 2007-02-05
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: C25541
- Notes:
- AFX UK Profeed via Food Safety Network. 1 page., Food retailers report positive results from use of animal-friendly and "certified humane" labels and logos.
7. COVID-19 throws up unwelcome roadblocks for apple marketing
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Koger, Chris (author)
- Format:
- Journal article
- Publication Date:
- 2020-12-31
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12023
- Journal Title:
- Packer
- Notes:
- Online from periodical. 3 pages., Some produce retailers report on challenges they are facing during the pandemic in marketing apples.
8. Competitor orientation and value co-creation in sustaining rural New Zealand wine producers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Crick, James M. (author), Crick, Dave (author), and Tebbett, Natalie (author)
- Format:
- Online journal article
- Publication Date:
- 2019-11-07
- Published:
- United States: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11218
- Journal Title:
- Journal of Rural Studies
- Journal Title Details:
- 73(2020) : 122-134
- Notes:
- 12 pages, via online journal, This study, underpinned by the Resource-Based View and its association with the Relational View, contributes to the existing cross-disciplinary literature involving economic geography, tourism and marketing by extending the current understanding of the relationship between firms' value co-creation activities and sales performance in the context of rural wine producing firms. Specifically, by investigating how a firm's competitor orientation (possessing and acting upon knowledge of competitors) affects the relationship between firms' capabilities to engage in value co-creation activities and sales performance. This investigation utilises a multi-level qualitative investigation within small-to-medium-sized, New Zealand wine producers engaging in various value co-creation activities (wine hospitality and tourism such as accommodation and restaurants through to wine sales, including at cellar doors). The methods employed involved 40 interviews across 20 businesses; observations of cellar door employees in all 20 firms; and collection of archival data. The findings reveal that by having a high degree of a competitor orientation, the enhanced value co-creation activities can help individual companies improve sales performance and support cluster sustainability, including via repeat tourism. However, results vary among competing businesses based on the product-markets served, where illustrations of potential tensions highlight the need for the management of complementary relationships, within and across clusters (the latter typically being to serve overseas markets). This study consequently offers new unique insights that explain strategies affecting not just an individual firm's performance, but also, the sustainability of other businesses.
9. Considerably more than vegetables, a lot less than community: the dilemma of consumer supported agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- DeLind, L.B. (author)
- Format:
- Book chapter
- Publication Date:
- 2003
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19613
- Notes:
- Pages 192-206 in Jane Adams, Fighting for the farm: rural America transformed. University of Pennsylvania Press, Philadelphia. 338 pages.
10. Direct sales suit producers and consumers' interests in Vietnam
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Moustier, Paule (author) and Nguyen, Thi Tan Loc (author)
- Format:
- Book chapter
- Publication Date:
- 2010
- Published:
- Vietnam
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37109
- Notes:
- See C37105 for original, Pages 185-197 in Alessandro Bonanno, Hans Bakker, Raymond Jussaume, Yoshio Kawamura and Mark Shucksmith (eds.), From community to consumption: new and classical themes in rural sociological research. Research in Rural Sociology and Development, Volume 16. Emerald Group Publishing Ltd., Bingley, U.K. 275 pages.