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    11. Cracking the marketing code

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kirkpatrick, Dan (author / Osborn and Barr) and Osborn and Barr, St. Louis, Missouri.
    Format:
    Article
    Publication Date:
    2009-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C28926
    Notes:
    "Trends and Insights" section of web site. 3 pages.

    14. Does the brand really matter?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Burns, Joseph (author)
    Format:
    Journal article
    Publication Date:
    2003-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18723
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(5) : 38-39
    Notes:
    Reports the results of brand image research by Osborn &amp; Barr Communications, St. Louis, Missouri, based on feedback from growers in Midwest farm states. Discusses roles of brands, as well as of dealers, in agricultural marketing.

    18. Focus on the rural lifestyle market: successes in serving this market

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Embury, Greg (author), Oldvader, Daryl (author), Fahey, Joe (author), and Fohl, Blake (author)
    Format:
    Journal article
    Publication Date:
    2007-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25660
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(2) : 29-30
    Notes:
    Posted at http://www.agrimarketing.com/show_story.php?id=44505