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    21. Identifying key communicators in a village

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pareek, Udai (author), Singh, Y.P. (author), and Siet Institute; Siet Institute
    Format:
    Journal article
    Publication Date:
    1965
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 42 Document Number: B05000
    Journal Title:
    Indian Journal of Social Research
    Journal Title Details:
    6 (2) : 132-137
    Notes:
    Evans, cited reference, The present paper briefly reviews the various methods used thus far for selecting key-communicators to show that none of these was found suitable in a similar study conducted in a multicaste village, with 94 farm families, near Delhi. The study recorded communication acts by each farmer in relation with three practices - ghana bajara, 2, 4-D and Pusa ruby tomato, at three different stages of adoption. The mean number of communication acts were taken to be the cutting scores. Scoring above the mean number in a particular innovation were regarded as key communicators, and those who did not perform a single act of key communication were designated non-communicators. (original)

    25. Key communicators of agricultural innovations

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Singh, Y.P. (author / Professor and Head, Department of Agricultural Extension, R.B.S. College, Bichpuri, India) and Professor and Head, Department of Agricultural Extension, R.B.S. College, Bichpuri, India
    Format:
    Book
    Publication Date:
    1965
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05107
    Notes:
    Evans, cited reference; table of contents, summary only, Agra, India: Satish Book Enterprise, 1965. 204 p.

    29. Local leaders and the adoption of farm practices

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rahudkar, W.B. (author / College of Agriculture, Nagpur, India) and College of Agriculture, Nagpur, India
    Format:
    Journal article
    Publication Date:
    1960
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 42 Document Number: B05007
    Journal Title:
    The Nagpur Agriculture College Magazine
    Journal Title Details:
    34 : 4-16
    Notes:
    Evans, cited reference

    30. Modernization, opinion leaders and their instrumental information seeking behavior

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Trivedi, D.N. (author / Kent State University, Kent, OH) and Kent State University, Kent, OH
    Format:
    Journal article
    Publication Date:
    1972
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05106
    Journal Title:
    Indian Journal of Sociology
    Journal Title Details:
    3 (1) : 69-78
    Notes:
    Evans, cited reference