This newsletter article is maintained in the office of the Agricultural Communications Program, University of Illinois, Urbana-Champaign -- "International" file section - "OCIAC" file folder.
Cai, Jianfeng (author), O'Keefe, Garrett (author), and Cai: Information Institute, Zhejiang Academy of Agricultural Sciences; O'Keefe: Agricultural Journalism, University of Wisconsin, Madison, WI
Format:
Journal article
Publication Date:
1993
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07568
search through journal, A study on information dissemination by journal publishing at agricultural research institutes in China focused on the following research areas: goals of publications programs, editing and publishing processes, dissemination, feedback gathering, evaluation, and corrective actions. Data were collected by surveying 75 agricultural journals published from 29 agricultural academies or provinces, municipalities or autonomous regions, and 28 research institute under the Chinese Academy of Agricultural Sciences (CAAS). Findings were that agricultural research institutes produced these journals mainly for disseminating their research information to other researchers, extensionists and educators. It was found that these journals published articles mostly from unsolicited manuscripts with the emphasis on the academic merit and that little interaction existed between editors and authors during the manuscript processing. Older typesetting and printing technologies seriously delayed publication and most journals were subscribed to and distributed through post offices. Promotion and marketing have not been given due attention. Journal offices at times obtained feedback from readers and evaluated the utility of publication and that the impact of publication programs was mainly evaluated on social benefits. Feedback and evaluation findings were sometimes used to improve future publications but not for the institute program planning. Recommendations are made to improve communication functions of journals programs at agricultural research institutes in China. (author).
Via online. 1 page., Author notes how some journalists are now given the freedom to produce stories with the angles they prefer rather than provide objective and balanced reporting.
