9 pages., via online journal., In the last few years, the contribution of the agricultural sector to tourism has been increasingly evident. Agritourism provides the possibility to have a green holiday experience and allows farmers to diversify their income. In the tourist sector, communication is decisive in determining consumption choices, and the Web plays an important role. Considering that the Internet can bring potential benefits and reach new customers, it is important that websites are complete and attractive. This paper evaluates agritourism websites in an Italian region (Sicily) to analyse the strategic choices made by farmers. This study uses the eMICA methodological approach to analyse the quality of the websites and a cluster analysis to find homogeneous groups of farms. The results indicate that there is a large group of Sicilian agritourism providers that have been slow in taking advantage of the new opportunities offered by the Web, whereas another group, which is less numerous, makes use of social networking tools, demonstrating web 2.0 communication.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 103 Document Number: C08909
Notes:
In V. Kumble (Ed.), Proceedings of the International Symposium on Development and Transfer of Technology for Rainfed Agriculture and the SAT farmer. august 28 - September 1 1979. Patancheru, Andhra Pradesh, India: International Crops Research Institute for the Semi-Arid Tropics. 83-88
Summarizes a presentation by Alice Blinn, associate editor of Ladies Home Journal, at the recent AAACE conference, Cornell University, Ithaca, New York. Cites advice from Professor Burrit, director of extension in New York during her early days: "Give people 85 percent of what they want and not more than 15 percent of what you think they should have." (p. 3)
