Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 137 Document Number: D02471
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Paper presented at the Agricultural and Applied Economics Association's AAEA and CAES Joint Annual Meeting, Washington,D.C., August 4-6, 2013. 43 pages.
19 pages., Online via UI e-subscription., Authors tested food label and information treatment effects on subjects' willingness-to-pay for organic, "natural," and conventional foods. They found large information effects, including asymmetric cross-market effects for natural and organic foods. Organic premiums increased in response to subjects' seeing the "natural" foods industry's perspective on its products.