Willingness-to-pay for natural, organic, and conventional foods: the effects of information and meaningful labels

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McFadden, Jonathan R. (author) and Huffman, Wallace E. (author)
    Format:
    Journal article
    Publication Date:
    2017
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11448
    Journal Title:
    Food Policy
    Journal Title Details:
    68 : 214-232
    Subject Term:
    attitudes, concepts, consumers, decision making, expenditures, food, food labels, information issues, labeling, nutrition, value of information, organic, food information, natural, willingness to pay, food decisions, information effects, natural food, and food choice
    Notes:
    19 pages., Online via UI e-subscription., Authors tested food label and information treatment effects on subjects' willingness-to-pay for organic, "natural," and conventional foods. They found large information effects, including asymmetric cross-market effects for natural and organic foods. Organic premiums increased in response to subjects' seeing the "natural" foods industry's perspective on its products.

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