29 pages., Findings of a survey among consumers indicated that consumers recognize different kinds of functional foods, are willing to pay a premium for their purchase, and perceive possible health value. However, they appeared anxious about the health benefits these foods communicate in their labels.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 137 Document Number: D02471
Notes:
Paper presented at the Agricultural and Applied Economics Association's AAEA and CAES Joint Annual Meeting, Washington,D.C., August 4-6, 2013. 43 pages.
