12 pages., Online via UI e-subscription., The author compiled restaurant sales and unit count estimates for 155 restaurant chains during 1981 through 1998. Unit-level sales and advertising expenditures were calculated by averaging annual system-wide totals by the number of units in operation during the year. Findings supported hypotheses that national advertising does not provide a positive return to advertising for many chain units and a larger proportion of chains exhibit a positive return to advertising at the system level than at the unit level.
Moustier, Paule (author), Figuie, Muriel (author), Anh, Dao The (author), and Loc, Nguyen Thi Tan (author)
Format:
Book chapter
Publication Date:
2009
Published:
Vietnam
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29855
Notes:
Pages 311-325 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.
Bell, Jon (author / Chief Executive, Food Standards Agency, UK)
Format:
Speech
Publication Date:
2005-11-17
Published:
UK
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: C23383
Notes:
Annual lecture, Society of Food Hygiene Technology, London, England. 32 pages., Speaker thinks not and describes government response to recent food safety challenges.
