Irani, Tracy (author), Roberts, T. Grady (author), Unrah-Snyder, Lori (author), Lamm, Alexa J. (author), Brendemuhl, Joel (author), Rodriquez, Mary T. (author), and Navarro, Julia (author)
Format:
Journal article
Publication Date:
2011
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37251
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28073
Notes:
304 pages., Includes a case report about how Kentucky Fried Chicken (KFC) is positioniong itself in China, Malaysia, India and the rest of Asia. Also refers to appeals used by the People for Ethical Treatment of Animals (PETA).
