Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 150 Document Number: C24237
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From the New York Times via Food Safety Network. 1 page., Cites examples of cooperation between the Environmental Defense Fund and private firms in the food industry, chemical industry and others.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28073
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304 pages., Includes a case report about how Kentucky Fried Chicken (KFC) is positioniong itself in China, Malaysia, India and the rest of Asia. Also refers to appeals used by the People for Ethical Treatment of Animals (PETA).
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29127
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Archived June 24, 2009, Meatingplace.com via Food Safety Network. 2 pages., "When consumers go online for information about the production practices that put meat on their tables, they are more likely to see the kind of one-sided content featured in the documentary 'Food, Inc.' than content reflecting the views of conventional producers or major food brands." Report of research by v-Fluence.
12 pages., Online via UI electronic subscription, Analysis of five cases of peak social media activity in the Dutch livestock sector. Findings indicated that social media hypes revolved around activism, scandals, and conflicts - each with characteristic patterns of activity, framing, interaction and media interplay. "Our results show the need to adopt a proactive and interactive approach that transcends the view of social media as a mere communication channel to respond in crisis situations."
