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Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Haig, Matt (author)
Format:: Book
Publication Date:: 2003
Published:: International: Kogan Page Ltd., London, England.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22267
Notes:: 310 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Peter, J. Paul (author) and Olson, Jerry C. (author)
Format:: Book
Publication Date:: 2008
Published:: USA: McGraw-Hill Irwin, New York City, New York.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25957
Notes:: Eighth Edition. 555 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Livingstone, Sonia (author) and Simpson, Lisa S. (author)
Format:: Journal article
Publication Date:: 2006
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36481
Journal Title:: International Journal of Advertising
Journal Title Details:: 25(2) : 223-245

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Curtin, Patricia A. (author) and Gaither, T. Kenn (author)
Format:: Book
Publication Date:: 2007
Published:: International: Sage Publications, Thousand Oaks, California.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28073
Notes:: 304 pages., Includes a case report about how Kentucky Fried Chicken (KFC) is positioniong itself in China, Malaysia, India and the rest of Asia. Also refers to appeals used by the People for Ethical Treatment of Animals (PETA).

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fauquet-Alekhine, Philippe (author) and Fauquet-Alekhine-Pavlovskaia, Elene (author)
Format:: Paper
Publication Date:: 2011-08
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: D00072
Notes:: Paper prepared for presentation at the European Association of Agricultural Economists 2011 Congress, Zurich, Switzerland, August 30-September 2, 2011. Via AgEcon Search. 12 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Carroll, Conor (author)
Format:: Book chapter
Publication Date:: 2009
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29839
Notes:: Pages 3-14 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Article
Publication Date:: 2006-10-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25745
Notes:: Advertising Age via Center for Media and Democracy. 1 page., Experiences of Wal-Mart Stores in marketing to Latin American buyers in rural areas.

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