Hirevenkanagoudar, L.V. (author / Extension Consultant, Directorate of Extension, University of Agricultural Science, Hebbal, Bangalore, India) and Extension Consultant, Directorate of Extension, University of Agricultural Science, Hebbal, Bangalore, India
Format:
Journal article
Publication Date:
1984-06
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 78 Document Number: C04333
International: Dag Hammarskjold Foundation, Uppsala, Sweden.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35900
Notes:
123 pages., Dag Hammarskjold Applied Communication Workshop on the Function of Film as an Educational Medium in Development Work, Uppsala, Sweden, October 7-18, 1974.
Case study involving audience misinterpretation of an instructional film used in a developing country. Viewers saw and remembered a chicken in the background of one scene more than the main point about the need to boil water.
