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Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Borts-Kuperman, Leah (author)
Format:: Online Article
Publication Date:: 2023-01-31
Published:: United States: Modern Farmer Media
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12887
Journal Title:: Modern Farmer
Journal Title Details:: Online
Notes:: 10pgs, Why farmers are increasingly banding together to take their products online, targeting consumers directly without the fuss of a physical market

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Tao, Dandan (author), Ruth, Taylor Kathryne (author), Maxwell, Janie (author), and Feng, Hao (author)
Format:: Journal article
Publication Date:: 2020-12
Published:: United States: Extension Journal, Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12275
Journal Title:: Journal of Extension
Journal Title Details:: vol. 58, num. 6
Notes:: 9 pages, Social media has been recognized as a powerful tool supporting communication of many topics in the agriculture industry. We explored the use of social media platforms among farmers market managers and specialty crop growers in Illinois through an online survey. Facebook, Instagram, and Twitter were platforms used by the majority of respondents. We found that social media was used primarily for communicating with consumers for marketing purposes. We identified major training needs of farmers market stakeholders related to using social media to promote business and convey food safety information.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Pires, Alda F. A. (author), Kukielka, Esther A. (author), Haghani, Viktoria (author), Stover, James K. (author), de Melo Ramos, Thais (author), Van Soelen Kim, Julia (author), and Jay-Russell, Michelle T. (author)
Format:: Journal article
Publication Date:: 2020-10
Published:: United States: Extension Journal, Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12287
Journal Title:: Journal of Extension
Journal Title Details:: v. 58, n. 5
Notes:: 14 pages, We conducted a survey to characterize certified California farmers markets (FMs) regarding location, seasonality, size, product, product labeling, advertising methods, postharvest practices, regulations governing vendors, training offered, and training interests. Data obtained from the survey highlight the need for improvement regarding food safety and can serve as a basis for development of collaborative education by Extension educators, regulatory agencies, and FMs. Extension professionals can play a proactive role in such training opportunities, focusing outreach efforts for training according to applicable findings and including online training venues to maximize reach to stakeholders.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Izzo, Dina (author), Alcorta, Marisa (author), Dufour, Rex (author), and Hinman, Tammy (author)
Format:: Online article
Publication Date:: 2012
Published:: United States: https://www.nal.usda.gov/legacy/waic/agricultural-environmental-management
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12659
Journal Title:: ATTRA Sustainable Agriculture
Journal Title Details:: Online
Notes:: 2pgs, Farmers markets are temporary retail establishments typically held outdoors, where farmers come to sell their produce at a specified place and time. Farmers markets are growing in popularity across the country and can be a good entry-level selling place for beginning farmers.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rossi, Jairus (author), Zare, Mahla (author), and Woods, Tim (author)
Format:: Research report
Publication Date:: 2022-03
Published:: USA: Food Distribution Research Society
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12635
Journal Title:: Journal of Food Distribution Research
Journal Title Details:: V. 53, Iss.1
Notes:: 10 pages, In this paper, we evaluate the impact of COVID-19 on farmers market (FM) sales across the United States during the 2020 operating season using survey responses from 420 market managers. Using a multinomial logit model, we evaluate how certain market characteristics are associated with increased probabilities of market organizations gaining or losing revenue in 2020. We find that SNAP sales changes, market location, and COVID-19 intensity impacted revenue outcomes. State COVID-19 policies for FM and the existence of FM assistance organizations had less of an impact.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Parks, Courtney A. (author), Jaskiewicz, Lara J. (author), Dombrowski, Rachael D. (author), Frick, Hollyanne E. (author), Hortman, Sarah B. (author), Trumbull, Elissa (author), Hesterman, Oran B. (author), and Yaroch, Amy L. (author)
Format:: Online journal article
Publication Date:: 2018-04-27
Published:: USA: SAGE Journals
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: D10342
Journal Title:: Journal of Planning Education and Research
Notes:: 7 pages., Via online journal., To characterize participants of a statewide healthy food incentive program in terms of shopping behaviors, surveys were collected at farmers markets (N = 436) and grocery stores (N = 131). Farmers market and grocery store respondents were mostly forty-five to fifty-four years old (21 percent to 24 percent) and female (72 to 82 percent). Grocery store respondents were more diverse. Farmers market participants were more likely to be female (p = .011), not have children (p = .006), and traveled further compared to grocery store participants. As healthy food incentive programs expand, participant characteristics should inform tailored outreach to expand to diverse populations to have a greater public health impact.

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