USA: Little, Brown and Company, Boston, Massachusetts.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24689
Notes:
305 pages., About "old-time men of the soil andsaddle" in Texas and thereabouts during the late 1800s and early 1900s. Author emphasized use of the narrative approach.
Levin, Jeffrey L. (author), Doyle, Eva I. (author), Gilmore, Karen H. (author), Wickman, Amanda J. (author), Nonnenmann, Matthew W. (author), and Huff, Sharon D. (author)
Format:
Journal article
Publication Date:
2009
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D05950
Wunscher, Tobias (author), Engel, Stefanie (author), and Wunder, Sven (author)
Format:
Abstract
Publication Date:
2010-09-14
Published:
Costa Rica
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C30725
Notes:
Paper presented at Tropentag 2010, Conference on International Research on Food Security, Natural Resource Management and Rural Development, Zurich, Switzerland, September 14-16, 2010. 1 page.
Author emphasized the opportunity for agricultural industry players to expose potential buyers to emotions "in a space where, oftentimes, products are perceived similarly." Author presented ways to build emotion into the customer experience.
