16 pages., via online journal., Critical factors influencing farmers’ use of traditional communication methods (TCMs) in information dissemination were isolated with a factor analytical technique. The results show that most of the farmers were between 31 and 60 years and the majority (63%) employ use of TCMs such as proverbs, hooting, putting leaves on path, and use of palm fronds to deliver information at a moderate level. The features of TCMs, farmers’ personal characteristics, economic proficiency, and influence of social contact were factors influencing use of TCMs. It was concluded that use of TCMs is influenced by their peculiarities in discerning information and the user's personal and socioeconomic characteristics.
This article is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder.
Environment and Development Organization News and Networking, Asia Edition., Announces formation of the Centre for Alternative Agricultural Media (CAAM) to "focus on farmer friendly communication system." Explains that alternative agricultural media emphasize the need for farmer-friendly ideologies and practices in agricultural research and communication. Example cited: farm journals "published by the farmers and pens to farmers' hands." CAAM web site: http://www.farmedia.org
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36718
Notes:
Pages 39-75 in Tim Unwin (ed.), ICT4D: Information and Communication Technology for Development. Cambridge University Press, Cambridge, U.K. 386 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14154
Notes:
This book is a product of the 9th Biennial Conference of the African Council for Communication Education at Accra, Ghana, October 18-21, 1994., Chapter 13 in Charles Okigbo (ed.), Media and sustainable development. African Council for Communication Education, Nairobi, Kenya. 506 pages.
International: Rockefeller Foundation, New York, NY.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C12681
Notes:
352 p., Accounts of "50 experiments in empowering people - living in poor countries across the world - to seize control of their own life stories and begin to change their circumstances of poverty, discrimination and exclusion." Case stories involve communication programs in more than 30 countries. Methods range from community radio and local theater to multi-media telecenters.
