- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- van de Fliert, Elske (author) and Matteson, Patricia C. (author)
- Format:
- Journal article
- Publication Date:
- 1989-06
- Published:
- Sri Lanka
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23010
- Journal Title:
- Journal of Extension Systems
- Journal Title Details:
- 5(1) : 33-47
- Subject Term:
- campaign planning, campaigns, extension communication, extension methods, extension programs, farmers, information sources, interpersonal communication, listenership, newspaper, pest management, radio, readership, rice, Sri Lanka, television, television viewing, and traditional media
