Describes method used by hybrid seed marketers to sell to a farmer-dealer at wholesale, then allow the farmer to distribute the product in a local area.
De, Dipak (author) and International Association for Media and Communication Research, London, UK.
Format:
Abstract
Publication Date:
2010-07-18
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36275
Notes:
Retrieved 03/22/2011 at http://www.iamcr.org/conference-abstracts, Via online. Pages 1-2 in Book of Abstracts: Participatory Communication Research Section of the IAMCR Conference, Braga, Portugal, July 18-22, 2010.
Moustier, Paule (author) and Nguyen, Thi Tan Loc (author)
Format:
Book chapter
Publication Date:
2010
Published:
Vietnam
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37109
Notes:
See C37105 for original, Pages 185-197 in Alessandro Bonanno, Hans Bakker, Raymond Jussaume, Yoshio Kawamura and Mark Shucksmith (eds.), From community to consumption: new and classical themes in rural sociological research. Research in Rural Sociology and Development, Volume 16. Emerald Group Publishing Ltd., Bingley, U.K. 275 pages.
Cramer, Paul M. (author / Director of Research, Campbell-Ewald Co., Inc.) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1939-10-18
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36863
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 14, Delivered at the annual APA meeting, Chicago, Illinois, October 18, 1939. 10 pages.
