Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09926
Notes:
NCR-90 Collection, From Document D09924, "Department of agricultural journalism University of Wisconsin-Madison: Faculty and graduate student research, 1990". Page 5.
10 pages., via online journal., The main purpose of this study was to categories and describes the profile characteristics of the women beneficiaries, to determine the use of communication sources by the women beneficiaries, and to explore the relationship between the profile characteristics of the women beneficiaries of RDRS with their use of communication sources. Data were collected using interview schedule from a sample of 112 women beneficiaries selected from the population of 280 by multistage random sampling procedure from five villages of Rajendrapur union under sadar upazila of Rangpur district. Use of communication sources by the RDRS women beneficiaries was determined on three dimensions viz. attitude, contact and application, and finally the use of communication sources index (UCSI) was computed. The UCSI ranged from 45.24 to 277.68 with a possible range of 0 to 300. Based on UCSI, among the 10 communication sources the first five communication sources were husband (277.68), neighbours (219.05), RDRS-worker (205.95), RDRS group meeting (193.45) and relatives (160.42). However, the last five communication sources were RDRS officer (134.82), mobile phone (112.80), television (68.75), inputs dealer (63.99) and SAAOs (45.24). The findings revealed that the highest proportion (38.39%) of the women beneficiaries had medium use of communication sources compared to 33.93% low use and 27.68% high use. Among the ten selected characteristics of the women beneficiaries’ education, farm size, annual income, daily time use, credit received and participation in IGAs showed positive significant relationship while fatalism showed negative significant relationship with their use of communication sources. Age, family size and dependency had no significant relationships. The women beneficiaries of RDRS had moderate exposure with various communication sources so, the concerned Government Organizations and Non-government Organizations engaged in extension activities should make necessary arrangements for improving the use of communication sources by them in income generating activities.
Levin, J.B. (author), Ortmann, G.F. (author), Woodburn, M.R. (author), and Department of Agricultural Economics, University of Nata, Pietermaritzburg; Department of Statistics and Biometry, University of Natal, Pietermaritzburg
Format:
Journal article
Publication Date:
1994
Published:
South Africa
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08424
James F. Evans Collection, In a postal survey conducted among 199 commercial farmers in Natal during 1993, sources and costs of information were studied. Respondents indicated that the most important sources of information was own farm records/budgets. This source was ranked highest for production, marketing and financial decisions by respondents from all regions in the province. Respondents spent an average of R3 504 per year on information sources. Keeping own farm records and preparing budgets was the most time consuming activity while it had the second highest expenditure of all the information sources considered. The greatest expenditure was on tax preparers/accountants which contributed 44 percent to total information costs. Discriminant analyses showed that various sources of information were rated differently by farmers depending on region and farm size. (original)
Radhakrishna, Rama (author), Cidro, Dario A. (author), and Association for International Agricultural and Extension Education (AIAEE).
Format:
Paper
Publication Date:
2006-05-14
Published:
Philippines
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 150 Document Number: C24254
Notes:
Retrieved June 16, 2006, Pages 134-142 in proceedings of the AIAEE conference in Clearwater Beach, Florida, May 14-17, 2006., Traces differences between effectiveness ratings of farmers and extension agents.
21 pgs., CTs (Communications technologies) have revolutionized agricultural information services at every level in the agricultural sector, thus impacting rural development and catalysing poverty alleviation strategies. This has largely been the case with small-scale farmers in rural areas in developing countries where mobile technologies have penetrated more than most other ICT tools. However, in some of the farming environments, mobile phone use is largely driven by agricultural extension workers. This paper seeks to examine the way mobile phones are used for information access in situations where agricultural extension workers are a critical intermediary in the agricultural information services. Interviews were conducted with 10 randomly selected farmers who were part of the Dzindi irrigation scheme. The findings were that from the variety of information available to the farmers the most important source was the extension officer. The extension officer and the radio were indicated to be the most reliable independent sources of information. The other sources, such as the radio, family members, and friends, suppliers of chemicals, books and magazines, were only considered reliable if the information could be verified or vouched for by the extension officer. Increasing the information handling skills of extension officers, training of farmers to use smart features of their phones and promoting the usual face-to-face communication use of conventional methods, which is what usually gives rise to the mediation of mobile phones, were recommended.
Francis, Joe Douglas (author) and Lionberger, Herbert Frederick (author)
Format:
Report
Publication Date:
1969
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 14 Document Number: B01712
Notes:
#1305, Harold Swanson Collection, Columbia, MO : University of Missouri, College of Agriculture, Agricultural Experiment Station, 1969. 75 p. (Research Bulletin 948)
8 pages., Online via UI electronic subscription., Researchers measured farmer demand for a new agricultural technology , a triple-layered hermetic storage bag which reduces storage loss from insect pests and neutralizes aflatoxin contamination in grain. Findings revealed a highly elastic demand that that the wholesaler could increase profit by lowering the price. Farmers who had prior awareness of the bag were willing to pay 20% more on average than those previously unaware of it. Farmers' valuation of the bags was not significantly different based on the medium (text, audio, or video) through which they received the information.
Economic and Social Research Council, Swindon, England.
Format:
News release
Publication Date:
2008-02-24
Published:
UK
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: C27342
Notes:
2 pages., Survey among large-scale, commodity farmers. Includes a reference to findings that many farmers disapprove of past cuts in public funding for agricultural advisory services. "It is now complicated and expensive for farmers to get good advice."
James F. Evans Collection; See C04120 for original, The study at the University of Wisconsin-Madison seeks to determine how much a farmer will actually use his/her computer after purchase. The introductory study looked broadly at the farmers' background, environment, and personality. It set out to discover what focuses in farm life enhance or diminish a farmer's computer use. The variables suggested include: Complexity of Farm, Degree of External Support, Age, Views on Management, Time, Experience, network, Availability of Information, and Personality and Approach to Learning. Several implications are suggested by these preliminary findings that might facilitate the use of computers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22520
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Agricultural Publishers Association. Article for Judicious Advertising. 2 pages., Refers to market information now available to farmers via radio and describes the positive financial condition of farmers. Urges readers to advertise to farmers through the agricultural press.
