Notes that farm papers, under financial strain along with their readers, are "sticking to their job of trying to help matters to mend." Says that the educational work of the colleges and experiment stations through local papers comes directly into the field formerly covered by farm papers, but "affords only a fraction of the service a live farmer wants. There is no displacing a good farm journal." Suggests that scientists should recognize the importance of the farm press in their contacts with the public.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 117 Document Number: C12877
Notes:
Proceedings of seminars organised by the Asian Mass Communication Research and Information Centre (AMIC) at Jaipur, Dhenkanal and Madras, India, during 1994, Chapter 8 in V.S. Gupta and Rajeshwar Dyal (eds.), Rural press: problems and prospects. Concept Publishing Company, New Delhi, India. 106 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36888
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 22, Page 6 of Minutes of the annual APA membership meeting, Denver, Colorado, October 16, 1973., Discussion emphasizes that the strength of farm publications comes from freedom of the press, "but this story has not been told very well."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24862
Notes:
Bulletin No. 1, page 2., "The value of farm papers from many angles has been featured. But it may be news to know that a farm paper actually saved the life of Mrs. Frank Rosebough, Bridgeport, New York. Mrs. Rosebough was reading her paper when a disgruntled hired man fired a shotgun through the window at her husband. The charge missed the latter and would have killed Mrs. Rosebough except that the farm paper which was spread before her face broke the force of the shot."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36814
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 10, On page 3 of APA "Farm Conditions" bulletin., Cites a Kansas State Agricultural College professor who advocates using farm papers as supplementary texts in courses taught by high schools and agricultural colleges.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36892
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 23, Page 2 in Minutes, annual APA membership meeting, New York City, New York, November 15, 1989., Brief report highlighting opportunities that call for a broader base of membership and funding.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36890
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 22, Page 11 in Minutes, APA Board of Directors Meeting, Phoenix, Arizona, April 10-12, 1978., Brief discussion identifies questions that APA needs to ask itself, such as whether it sees itself as a spokesman for agriculture, whether it is satisified with what it is doing, whether it is structured properly and whether it needs to differentiate between self-serving interests and those of agriculture.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36840
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 11, Bulletin No. 32-B. 1 page., Testimony to the farm press by an unidentified government official.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28831
Notes:
Agricultural Publishers Association Records, UI Archives., Special Bulletin 83. 2 pages., Concerns an early Farm Bureau publication with national circulation. Article indicates that under a cooperative agreement the periodical will carry advertisements in combination with farm papers. "Not a competitor."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 117 Document Number: C12869
Notes:
Chapter 17 in Anjan Kumar Banerji (ed.), Communication and development. Department of Journalism and Mass Communication, Banaras Hindu University, Varanasi, India. 135 pages.
Reprinted from The Advertising Agent. Argues that marketers of consumer and other goods should consider advertising to farmers because of their strong buying power.
Biliter, Ben F. (author) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1920-06-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28517
Notes:
Agricultural Publishers Association Archives, Pages 14-15 in proceedings of the second day of the Agricultural Publishers Association meeting at the Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 8, 1920., Describes the role and perspective of the state farm paper or the one with a limited circulation territory.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22486
Notes:
Agricultural Publishers Association Record, Jan 1, 1920 - Jul 1, 1920, Series No. 8/3/80, Box 3, University of Illinois Archives., Agricultural Publishers Association Departmental, Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 8, 1920. 1 page., Describes the role and effectiveness of the farm paper with circulation in a state or limited area, in terms of serving the larger advertising program.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 37 Document Number: B04057
Notes:
Contains Introduction and Summary only, Sydney, Australia : University of Sydney, Department of Agricultural Economics, 1978. 52 p. (Agricultural Extension Bulletin No. 4)
Extracts from a lecture delivered before a class in agricultural journalism, Agriculture College, University of Illinois, Urbana, during early 1907. Published here under the headline, "Of interest to writers of advertisements.".
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22527
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Delivered to the Agricultural Editors' Association, Chicago, Illinois, May 16, 1922. Annual report, pp. 16-23., Offers perspectives on the relationships between editorial and advertising interests of farm periodicals. Urges editors to cooperate with advertisers when it will best serve reader interests.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22530
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Personal memo to farm paper publishers, June 28, 1922. 3 pages., Urges farm publishers to invest in an Agricultural Publishers Association campaign to build closer connections with marketers and advertising agencies.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22493
Notes:
Agricultural Publishers Association Record, Jan 1, 1922 - Jul 1, 1922, Serial No. 8/3/80, Box 4, University of Illinois Archives., Special bulletin to APA members. 2 pages., Includes a letter to the president of the American Farm Bureau Federation expressing concern about reported occasions in which state farm bureau papers are competing for national advertising with commercial farm papers. Another concern involved inflation of circulation figures cited by state farm bureau papers.
Campbell, William G. (author / General Manager, Indiana Farmers Guide) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Article
Publication Date:
1924-06-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24864
Notes:
Special Bulletin No. 33, 5 pages., Published address before a Chicago business organization. Emphasizes the development and potentials of rural interests and the role of farm papers in reaching the entire farm market.
Media History Monographs, an online resource. 15 pages., Describes relationships between cattle town newspapers, cowboys and the cattle industry during the peak years of the era of long cattle drives.
In 1980, the top 10 agricultural advertisers spent about $37 million in farm magazines to reach American farmers. Magazines are a basic tool of agrimarketers, but broadcast media receive an increasing share of advertising dollars.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22984
Notes:
Pages 64-69 in V.S. Gupta, Rural press: problems and prospects. Press Institute of India, New Delhi. 78 pages., Describes role of the rural press, as well as issues facing it. Urban-based newspapers generally dominate the national scene. "What they file about rural issues, based often on government handouts, gets relegated to inside or insignificant columns."
