See the article in this 75th Anniversary issue (Doc. No. D09286). Special editions - Delta Farm Press, See article in pages 2-3 of this 75th Anniversary issue (Doc. No. D09286)
USA: The Harvest Publishing Company, Cleveland, Ohio.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 47 Document Number: D10714
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004 are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, 11 pages, Brief history and description of the publisher of five state farm publications and two trade magazines.
Reprinted editorial from Farm, Stock and Home. Recounts the dangers of withholding advertising because a marketer does not happen to like a certain article or editorial in a paper. "If this attitude of mind becomes general and advertising is distributed to the trimmers or the silent publications the public will be under the necessity of paying something like a reasonable price for publications that dare to be alive and vital. Perhaps that would be more satisfactory all around, for if an editor must write with both eyes on the advertisers, it's a long farewell to social, economic and moral progress."
Agricultural Publishers Association Archives, Representative of a lumber association reports: "It appeared to me that there was an organized effort being made in the farm papers to foster an attitude of suspicion and distrust between the farmer and the small town merchant who sought the farm trade." Issue involves role of mail-order marketing of farm supplies in competition with local businesses.
USA: University Press of America, Lanham, Maryland.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02874
Notes:
230 pages., Documents ready-print services (sometimes known as patent insides)that furnished newspapers printed on one side, or on two or more pages, to subscribing publishers. Estimated in 1912 to reach 60 million readers in the U.S. Author explores what was being written in those newspapers, and by whom.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: D10720
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, 2 pages.