4 pages., Via online., "The chief ethical fear for the past 99 years of agricultural journalism has been that one of our number would cuddle up closer to advertisers than others of us, and reap unethical benefits of that. The chief charge of every Ethics Committee [of AAEA] has been to protect our collective readers from any hoodwinking that would come from such collusion. As I look toward that 100th year, I wonder who needs protecting from whom." Examines pressures on agricultural journalists in the wake of divided audience perspectives about the role of agricultural media in covering contentious political issues
James F. Evans Collection; Paper presented at the 1989 Annual Conference of Agricultural Communicators in Education; 1989 July; Portland, OR, Responses from a mail survey of 190 journalists who work for farm journals -- a 78 response rate -- reveal that about two thirds of the journalists say advertisers have threatened their journals on occasion, and about one-half say that advertising has actually been withdrawn. The journalists also report that advertisers sometimes attempt to win over journalists with gifts, free meals, or in other ways, usually not with success. These journalists report that most farm publications do not have a clear policy in dealing with advertiser influence. At the same time, most farm journals are struggling to maintain advertising, a struggle that makes them vulnerable to pressures.
Moynihan, Maria (author) and International Federation of Agricultural Journalists
Format:
Article
Publication Date:
2007-10
Published:
Ireland
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: C26524
Notes:
3 pages., The Outstanding Irish Young Journalist for 2006 explains how she spotted, planned and wrote what became an honoured article about the diversity of rural families in Irish societies.
