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    Start Over Subject Term farm equipment Subject Term campaigns

    8. Does the brand really matter?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Burns, Joseph (author)
    Format:
    Journal article
    Publication Date:
    2003-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18723
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(5) : 38-39
    Notes:
    Reports the results of brand image research by Osborn &amp; Barr Communications, St. Louis, Missouri, based on feedback from growers in Midwest farm states. Discusses roles of brands, as well as of dealers, in agricultural marketing.

    9. Getting dealer co-operation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Griswold, L.W. (author)
    Format:
    Journal article
    Publication Date:
    1914-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16848
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    26(8) : 33-35
    Notes:
    How one farm machinery concern has managed to get a good percentage of efficiency out of its advertising.